Phoena Announces Resignation of CEO, Greg Guyatt and Appoints Corné Melissen as Interim CEO

Phoena Inc. (the “Company” or “Phoena”) (unlisted) today announces the resignation of Greg Guyatt as CEO, effective February 24, 2023. Mr. Guyatt has been CEO of Phoena since February 2020.

“After careful consideration, I have decided that it is time for me to pursue new challenges and opportunities. Today, I am handing the reins over to Corné Melissen, who will take on the role of Interim CEO,” said Greg Guyatt, former Chief Executive Officer. “I accepted the CEO role three years ago because I saw the potential in our business and our people, and that continues to be true today. We re-launched the business, brought the Company out of CCAA, brought in new business partners, and have set up Phoena for the next phase of its evolution.”

“We wish Greg well with his future endeavours, and I am looking forward to working with the Phoena team to continue our journey to becoming a formidable player in the cannabis industry,” said Corné Melissen, Interim CEO.

Corné Melissen, owner of majority shareholder of Phoena has been appointed Interim Chief Executive Officer and has resumed responsibilities effective February 24, 2023.

About Phoena

Phoena is an award-winning, federally regulated licensed cannabis producer, with locations in Vaughan and Fenwick, Ontario. We operate a portfolio of well-known brands, including estora, Liiv, SYNR.G and Xscape.

We are committed to providing exceptional consumer experience, quality products and consistency. Our greenhouse produces Grade A cannabis flower, which is sold in a variety of dried flower and extract formats.

Phoena creates cannabis products that meet the diverse needs of patients and consumers, promoting positivity, supporting creativity, and inspiring confidence.

Phoena, empowering you every day.

Learn more at

Written by Shantel

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