Michael Keller Appointed as CEO and President of Jeremiah’s Italian Ice

Premier Frozen Dessert Brand Strengthens Leadership Team to Support Franchise Growth

Jeremiah’s Italian Ice

Key Takeaways:

  • Jeremiah’s Italian Ice, a leading frozen dessert concept, has announced the appointment of Michael Keller as its new CEO and President.
  • The brand has made additional leadership team appointments, including the first-ever Director of Research & Development, a new Director of Supply Chain, and a promotion to Senior Director of Franchise Operations.
  • These strategic moves aim to support the brand’s next phase of growth as it continues to expand its franchise network.

Introduction: New Leadership for a Rapidly Growing Brand

Jeremiah’s Italian Ice, a premier frozen dessert brand, has appointed Michael Keller as its new CEO and President. The brand recently celebrated the opening of its 116th location and is preparing for further growth. In addition to the CEO appointment, Jeremiah’s has made key leadership team appointments to enhance its capabilities and support its expanding franchise network.

Founder’s Perspective and Transition to New Leadership

Jeremy Litwack, the founder of Jeremiah’s, expressed his belief that the brand has reached a pivotal moment and requires new leadership to propel it to the next level of success. After 27 years and more than 100 locations, Litwack decided to pivot his focus, paving the way for new leadership with the necessary skills and experience.

Litwack will remain involved in the business as a brand ambassador while Michael Keller takes over the role of overseeing the brand, business, and franchise system. Keller brings a wealth of experience, having held leadership positions at renowned companies in the industry, including Pearson Candy Company, International Dairy Queen, Jamba Juice, and Baskin Robbins USA.

Strengthening the Leadership Bench

To support its growth plans, Jeremiah’s Italian Ice has made several key appointments to bolster its leadership team. Erin Buono joins as the brand’s first-ever Director of Research and Development, bringing a decade of experience in breakthrough innovation and product design from her previous roles at Sonic Drive-In and Virtual Dining Concepts. Adam Hing, with his extensive experience at Ruth’s Chris, Bloomin’ Brands, and Darden Restaurants, has been appointed as the Director of Supply Chain. Furthermore, Julianna Voyles, previously the Operations Director, has been promoted to the role of Senior Director of Franchise Operations.

CEO’s Outlook and Focus on Growth

Michael Keller expressed confidence in the brand’s growth trajectory, citing a record number of store openings in 2022 and promising plans for 2023. He acknowledged the importance of positioning the brand and building the necessary infrastructure to support current and future franchisees. As the new CEO and President, Keller looks forward to working with Jeremy Litwack and the management team to continue the brand’s momentum and success.

Strengthening the Franchise System and Distribution Support

Alongside talent moves, Jeremiah’s Italian Ice has made additional changes to support its growth. Sundell & Associates has been enlisted to provide distribution and logistics support for the company’s supply chain. Additionally, the brand has established the Jeremiah’s Franchisee Advisory Council (JFAC) to enhance collaboration between franchisees and the Support Center team, ensuring franchisees have a voice in shaping the brand’s future.

Impressive Growth and Recognition

Jeremiah’s Italian Ice has experienced remarkable growth since its franchise launch in 2019. It has awarded over 280 franchise units across more than 120 franchise groups, with a staggering +500% increase in new units within four years. The brand opened 38 new stores in 2022, expanding into four new territories and reaching a total of 11 states across the country. Jeremiah’s Italian Ice has been recognized in various industry rankings, including Entrepreneur’s Franchise 500, Entrepreneur’s Fastest Growing Franchises list, QSR’s Best Brands to Work For, and Franchise Times Top 500.

About Jeremiah’s Italian Ice

Jeremiah’s Italian Ice, founded in 1996 and franchising since 2019, is renowned for its superior frozen treats, exceptional customer service, community involvement, and vibrant brand image that embodies the Jeremiah’s motto – LIVE LIFE TO THE COOLEST®. With over 100 locations spanning multiple states, Jeremiah’s is committed to delivering flavorful experiences in a lively environment. The brand is currently offering franchises in the Southern United States.

About Pivotal Growth Partners

Pivotal Growth Partners (PGP) is a full-service Growth & Development Firm with a proven track record in growing franchise brands. With over 50 years of combined experience and a network of growth and development partners, Pivotal Growth Partners focuses on creating a “Results Focused” Franchise Growth & Support Culture within its brands. The firm has partnered with Jeremiah’s Italian Ice to guide its rapid expansion.

For more information about Jeremiah’s Italian Ice and its franchise opportunities, please visit

For more information about Pivotal Growth Partners, visit

Written by Shantel

Nathalie Théberge Reappointed as Vice-Chair and CEO of the Copyright Board of Canada

Mario Peshev Takes the Helm as CEO of