At CEO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top United States based CEO’ operating in the Fertility space. If you think a CEO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Tammy Sun
Co-founder & CEO of Carrot Fertility
Tammy Sun is the CEO and Co-founder of Carrot: A startup that helps companies offer modern fertility benefits to their employees. Prior to founding Carrot, Tammy was Director of Partnerships at Evernote and Director of Communications at the FCC.
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About Carrot Fertility: Carrot Fertility helps employers offer their workers fertility benefits that are flexible, transparent, and cost-conscious.
Kristina Cahojova
Founder & CEO of kegg
Kristina Cahojova is the Founder and CEO of Kegg.
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About kegg: Kegg is a two-in-one device that combines fertility tracking with pelvic floor exercising.
Khaled Kteily
Founder & CEO of Legacy
Khaled Kteily is the Founder & CEO of Legacy, a digital fertility clinic for men helping change the outdated view that fertility is a “women’s issue”. Legacy is a graduate of Harvard’s Innovation Labs and Y Combinator, has raised over $20M from top-tier investors like FirstMark Capital & Bain Capital Ventures, as well as celebrities like Justin Bieber and DJ Khaled. The company works with leading insurers, military partners, and clinics in additions to its Direct to Consumer offering. A former healthcare consultant at Oliver Wyman in Toronto, Khaled studied public policy at the Harvard Kennedy School, where he received a full scholarship and graduated with distinction. He previously graduated with a triple concentration from McGill University in Montreal, Canada. Khaled is a member of the Young Presidents Organization (YPO), is an Aspen Ideas Health Scholar, and a World Economic Forum Global Leadership Fellow. He was recently recognized as 40 under 40 by the Arab America Foundation. He serves on the boards of the Harvard Kennedy School’s Center for Public Leadership (Alumni Council) and the Harvard Arab Alumni Association.
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About Legacy: Legacy is a digital fertility clinic for men, founded at Harvard & backed by Y Combinator, FirstMark Capital, Bain Capital and celebrities.
Claire Tomkins
Founder & CEO of Future Family
Claire is Founder and CEO of Future Family, a startup helping women and couples navigate their fertility journey. Previously, Claire was Director of Product Marketing at SolarCity (now TSLA), where she helped build one of the largest consumer finance businesses in the industry. She holds a PhD from Stanford University and has been recognized as a National Science Foundation Fellow and a Kauffman Fellow. Claire is passionate about women’s health and fertility based on her personal journey.
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About Future Family: Future Family provides women and couples with personal and affordable fertility care.
Gina Bartasi
Founder & Chief Executive Officer of Kindbody
A seasoned entrepreneur and thought leader, Gina brings more than 20 years of experience to the digital healthcare industry with a proven track record of building new businesses from the ground up. She has a long history of spotting and capitalizing on market trends, where she’s launched several key brands and digital media properties including Fertility Authority, a suite of sites providing financing and support for both IVF and egg freezing patients. Today, Gina is the Chief Executive Officer for Progyny – a leading digital health company. The company combines data and science to provide the first end-to-end, proactive fertility solution for employers. Our solution increases success rates and reduces time to pregnancy. Gina was an Ernst & Young Entrepreneur of the Year finalist, Metro Atlanta Chamber’s Small Business Person of the Year finalist and a finalist for Woman of the Year in Technology. She received her BS from the University of North Carolina at Chapel Hill and is a graduate of Harvard Business School. She serves on the boards of The Carter Center’s Board of Councilors, Camp Sunshine, and UNC-Chapel Hill’s Department of Communications Studies. Gina and her husband reside in New York City.
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About Kindbody: Kindbody is a health and technology company providing fertility, gynecology, and family-building care.
Kiki Freedman
Co-founder and CEO of Hey Jane
Kiki Freedman is the Co Founder of Hey Jane.
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About Hey Jane: Healthcare, on your terms
Sylvia Kang
Co-Founder & CEO of Mira
Sylvia Kang is the founder and CEO of Quanovate, the company behind Mira.
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About Mira, Quanovate: The first FDA and CE registered comprehensive women’s health and chronic disease monitoring platform with 99% of accuracy
Amy Galliher-Beckley
Founder and CEO of Proov
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About Proov: Proov offers the most advanced system for women to evaluate their hormones at home, built upon patented, FDA cleared medical devices.
Tom Smith
CEO of Dadi
Tom Smith is the CEO at Dadi Inc.
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About Dadi: Dadi offers sperm storage, male fertility report, and at-home collection kit.
Lea von Bidder
Co-founder & CEO of Ava
Lea co-founded L’inouï, a premium chocolate production and retail chain in Bangalore, India. As COO, she was key to establishing the L’inouï marketing and operation strategy. She holds a Master’s degree in global entrepreneurship from EM Lyon in France, Zhejiang University in China and Purdue Krannert University in the USA. She obtained her Bachelor’s degree from the University of St.Gallen and HEC Montréal in Canada. In between her studies, Lea worked for the marketing division of Procter & Gamble in Frankfurt and for a strategy-consulting boutique in Paris.
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About Ava: Ava is a patented multi-sensor bracelet, which allows women to precisely and conveniently predict fertile days.

Deborah Anderson-Bialis
Co-Founder & CEO of FertilityIQ
Deborah Anderson Bialis is the co-founder and CEO of FertilityIQ. FertilityIQ is a platform for consumers to find information about fertility doctors and procedures. One third of all IVF patients now use the site to find their doctor and research costs and drug protocols. Previously, Deborah led user experience at Rise. She holds a J.D. from UC Berkeley School of Law and a B.A. from Williams College.
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About FertilityIQ: Where savvy fertility patients research and evaluate any fertility doctor or clinic, in each city, across the US.

Peter Anevski
Chief Executive Officer of Progyny
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About Progyny: Progyny is a fertility benefits management company.

William T. Sharp
Co-founder, Chairman and Chief Executive Officer of DxNow
Three decades of executive, general management, business development, sales, marketing, and technology commercialization experience in career spanning private venture-backed businesses, mid-size, and Fortune 100 public companies in the medical device, diagnostics, and life science tools and services markets. Bill has served in senior leadership roles with five venture-backed companies – as CEO of CYTOO, Inc. & ArunA Biomedical, CCO of BioProcessors Corporation (acquired by Seahorse Biosciences), SVP Business Development of Cellomics (acquired by Fisher International), and VP Business Development of Gentra Systems (acquired by Qiagen). Earlier career includes leadership roles with Life Technologies, General Manager of Terumo Medical, VP of Sales and Marketing at Heraeus Instruments and roles of increasing responsibility within the diagnostics business of Baxter Healthcare and a medical device subsidiary of Eli Lilly. Earned M.S. and B.A. degrees from the Pennsylvania State University.
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About DxNow: DxNow™ is a privately held company located in the Boston area leveraging advanced microfluidic and imaging technologies

Elizabeth Stafford
CEO of babyMed
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About babyMed: babyMed helps improve your reproductive health and achieve your dream of having a healthy pregnancy and baby
Brittany Hawkins
CEO of ELANZA Wellness
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About ELANZA Wellness: ELANZA Wellness is revolutionizing reproductive healthcare.

Maja Zecevic
Founder/CEO of Opionato
Scientist, ex-Lancet Editor, Health Advisor
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About Opionato: Your go-to conception expert. Anyone. Anywhere. Anytime… Finally.