At CEO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top Tel Aviv based CEO’ operating in the Food and Beverage space. If you think a CEO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Saar Safra
CEO, Co-founder of Beewise
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About Beewise: The only comprehensive solution that completely automates Beekeeping to keep bees alive, healthy, thriving, and pollinating.
Alon Chen
CEO, Co-Founder of Tastewise
CEO and Co-founder of Tastewise – consumer insights platform for Food & Beverage innovation. Previously, a Google executive who founded and ran Google Partners program in 27 markets, led Google’s relationship with the World Economic Forum and was Google’s CMO for Israel and Greece. Most recently worked at Voyager Labs ($100M backing from Oracle and Horizons) incepting and driving their eCommerce division. Developer at 12yo, business owner at 15yo and social activist for LGBTQ issues to date.
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About Tastewise: Tastewise is a data, analytics and insights platform for restaurants, food brands and hospitality.

Ilay Englard
Founder & CEO of Trellis
Management & innovation leadership: AI & digital transformation in the agriculture & food industry. Specializing in internet & eCommerce, AI, BI, Big-data/ML-powered cloud-platforms, IoT, mobile, personalization, product architecture and global business development. I’ve founded Trellis.ag (ATPlabs) in order to use AI for substantially improving food supply economics.
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About Trellis, Trellis: AI to make the food value chainmore profitable, sustainable and efficient.
Tal Lapidot
Founder and CEO of Silo
Tal is the Founder and CEO of Silo, a company developing a remarkably simple new way to take better care of your food. Silo will revolutionize the kitchen in the same way the refrigerator did, so seamlessly and significantly that we’ll all wonder how we ever lived without it. Tal holds a Master’s degree in System and Mechanical Engineering from the Technion (Israel Institute of Technology). He has more than a decade of hands-on R&D and product development experience in military technology, medical devices, and food industry hardware. Tal has won two awards for creative ingenuity for products whose design he led. Recently, he led the design of the “Exo Inhaler” for syqe medical – The first in the world metered-dose cannabis inhaler which is now being used at RAMBAM hospital in Haifa, Israel.
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About Silo: Silo is a consumer electronics IoT start-up, designing food storage solution for the connected age.

Ran Eisenberg
CEO of NovaTrans
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About NovaTrans: NovaTrans develops next generation hi-frequency and hi-power chips and systems based on THz technology.
Ron Klein
CEO of ChickP
Seasoned executive with 20 years of experience in international companies in general management, business development, global M&As and JVs, and finance. Formerly CEO of Source of Sounds and President of Silynx Communication (USA, tactical hearing protection/ enhancement military headset systems); Corporate Comptroller Strauss Group. International MBA, Northwestern University & Tel Aviv University; BA Accounting and Economics, Tel Aviv university.
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About ChickP: ChickP offers a qualitative shift in plant-based proteins.
Hamutal Yitzhak
Co-Founder and CEO of ELSE Nutrition
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About ELSE Nutrition: Else Nutrition is a food and nutrition company that manufactures packaged food products.

Alon Rotem
Founder and CEO of BeerPic
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About BeerPic: BeerPic is disrupting the beer industry using a Smartphone App and Augmented Reality to arm the users with a tool to pick their beer.