At CEO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top Tel Aviv based CEO’ operating in the Sales space. If you think a CEO’ is missing from this list, feel free to contact our editor on [email protected]
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Ori Manor Zuckerman
Co-Founder & CEO of Substrata
Co-founder & CEO at SubStrata Partner at Valueshine Head of Special Growth Projects at WeWork Founder of Unomy (Acquired by WeWork) Founder & CEO at DiscoverCloud
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About Substrata, Unomy, ValueShine Ventures: Turning Salespeople into Superhumans
Yanir Calisar
CEO & Co-Founder of Whatslly
Experienced Marketing Technologist with a demonstrated history of working in the computer software industry. Skilled in Marketing Automation & CRM, Account Based Marketing, Analytics & Customer Journey. Strong entrepreneurship professional with a BA in Technological Marketing Management, focused in Marketing and Product Management.
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About Whatslly: Whatslly connects individual and business WhatsApp with Salesforce,enabling messaging service to play a critical role in engaging customers.
Zviki Ben-Ishay
Co Founder & CEO of Lightico
I am passionate about creation, taking an idea and bring it to life. Since I was a child, my passion was technology, taking things apart and assembling them back together, just to understand how they look inside. Today as an entrepreneur, I take part in crafting great products for my customers, using the newest and most innovative technologies. What i love most is is to see customers enjoying the products that I took part in creating.
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About Lightico: Deliver a complete end-to-end consumer journey that’s fast, friendly, and impossibly simple. eSign, ID&V, Document Collection & More

Yoav Dembak
Co-Founder & CEO of Colabo
Yoav is in charge of marketing and product at Colabo. Prior to Colabo, Yoav was an executive at VMware in charge of Product Marketing for the data center management product suite. Yoav was the CEO of B-hive prior to its acquisition by VMWare. Prior to that, he held various marketing and sales roles at Breach Security, Gilian Technologies and Gilat Satellite Networks. He graduated from Tel Aviv University with a BA in Computer Science and Business Management. During his military service at the IDF, Yoav was a paratrooper and dog handler at a special anti-terror unit. Yoav is a long-time skateboarder- a sport he is passionate about as a lifestyle, culture and industry
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About Colabo: No-code Platform for creating and operating AI-powered conversational apps
Roy Avidor
Co-Founder and CEO of Cymbio
Roy Avidor is the Co-Founder and Chief Executive Officer of Cymbio.
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About Cymbio: Cymbio expands digital sales channels for brands with fully automated drop ship and marketplace operations.