At CEO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top Sydney based CEO’ operating in the SaaS space. If you think a CEO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Steve Leven, PhD
Co-Founder & CEO of Zenbly
Steve Leven is the Co-Founder of Zenbly, a new innovative SaaS-based platform for fitness businesses of all sizes. Steve is a globally recognised expert in the application of advanced technologies such as artificial intelligence and has helped some of Australias most recognisable organisations transform using a wide range of emerging technologies. Steve has established a unique career, developing and leading innovative initiatives in globally recognisable organisations, including Google X (The X Factory), DARPA, Bayer, Westpac and Singtel/Optus to name a few. Steve has a foundation in sport and fitness being a former professional sportsman and also holds a Bachelor of Business, Bachelor of Information Systems, Masters in Applied Computer Sciences and a PhD in Applied Artificial Intelligence.
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About SMVM Investments, Zenbly: SaaS, Consumer Mobile Application, Employee Mobile Application, Payments, Data exchange, Marketplace

Kevin Baum
CEO/Co-founder of AgriWebb
Kevin is a former consultant who is currently the co-founder of AgriWebb, a technology startup aiming to disrupt the livestock agriculture industry. Prior to Agriwebb, Kevin worked for Strategic Analysis Inc, a technical consulting firm based in Arlington Virginia, where his work consisted of detailed techno-economic analyses of cutting edge energy projects for the US Government. Kevin earned his Masters and MBA from Oxford University, where he passionate about entrepreneurship. He was the Co-founder of Odyssey Sensors, an Oxford-based startup that was winner of the 2013 Skoll Venture Award (£20,000) and the Tata Idea Idol Business Competition (£10,000). Additionally, while at Oxford, he was the Grand Prize Winner of the IEEE Presidents’ Change the World Competition ($10,000), finalist for the 2013 London Business School CleanTech Challenge, and winner of the Oxford GOTO (Global Opportunities and Threats: Oxford) Contest. Kevin was an elite competitive athlete for a decade. He was a captain of the national championship winning Stanford University rowing team, represented the United States in international competition and Oxford University in 158th Boat Race against Cambridge, the most viewed rowing race in the world.
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About AgriWebb, Odyssey Sensors: AgriWebb is a farm and livestock app that helps livestock producers with record keeping, compliance, and productivity.

Tom Wright
CEO & Cofounder of Cascade Strategy
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About Cascade Strategy: The global strategy execution platform helping thousands of organisations align, accelerate their teams and turn their vision into reality.

Richard Kimber
CEO, founder of Daisee
Richard Kimber is the CEO and founder of Daisee – an Artificial Intelligence company. He was formerly the Managing Director and Chief Executive Officer of the OFX Group. ASX:OFX Richard Kimber has 25 years of diverse global leadership experience that has included several Chief Executive and Board roles. Richard has lived and worked in Australia, Hong Kong, USA and the UK. He worked for the HSBC Group for 8 years in several ecommerce roles and was the President of online payments for North America and Global Head of Internet Marketing. He was then promoted to Chief Executive of Firstdirect Bank in the UK – the pioneering service leader using direct channels. Richard then became the first Regional Managing Director of Google in South East Asia. Whilst at Google he led all the commercial and country operations in the Region and more than doubled its multi-billion dollar revenues and managed the integration of YouTube and DoubleClick businesses that were acquired. He has extensive experience in financial services, marketing, social media and capital markets. Richard’s most recent role was Chief Operating Officer of ANZ Global Markets incorporating its leading FX business. Throughout his career he has specialized in creating new business applications through technology innovation. He is an active investor in technology start-ups and sits on the board of RTI (internet cable) Unlockd (mobile advertising) and Strone (global roaming). Richard holds a BSc in Psychology/Statistics and an MBA from the Macquarie Graduate School of Management (1992).
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About Daisee: Daisee uses AI for conversational analytics that rates and ranks all interactions making it easy to know exactly where to focus

David Solsky
Chief Executive Officer, Co-Founder of Envizi
A passionate technology entrepreneur, David’s vision and leadership have helped drive Envizi to become a global market leader. Before launching the company as CarbonSystems in 2008, David spent a decade in the IT industry as an entrepreneur, building several successful companies in Australia and New Zealand. These included Databank Technologies, a startup that became the Australian market leader in disaster recovery and information management services. Prior to this, David spent seven years in the Corporate Finance and Assurance divisions at PricewaterhouseCoopers, and this experience helps ensure Envizi’s solutions meet the rigorous information-integrity standards of the corporate sector. David plays a key role in the ongoing design and evolution of Envizi’s technology platform and oversees the development of the company’s global partner channel.
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About Envizi: Data and analytics to optimize buildings and business.

Simon Church
Co-Founder & Co-CEO of DSYNC
Simon is an experienced professional who has worked in the tech and logistics industries for the past 20 years. He is one of the two founding affiliates of Temando who are responsible for generating over 16,000+ clients. His roles have included senior manager positions with some of the largest tech and logistics companies of the world.
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About DSYNC: DSYNC (Data Sync) is a live data integration platform that connects, transforms and orchestrates data between multiple disparate systems
Tal Rapke
CEO of ScalaMed
Dr Tal, is a trained physician with 20+ years of health experience as an innovator, a digital health expert, an entrepreneur, a husband, and a father of 2 energetic boys. Having lived in New York, Melbourne, Sydney, the Middle East, he has seen the immense opportunity that exists to rethink healthcare and make it more intuitive and patient focused. He has been focused on ScalaMed – dedicated to changing the future of healthcare.
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About ScalaMed: ScalaMed is the future of prescriptions – re-imagining prescriptons as the gateway for access and influence

Guy Pearson
Co-Founder & CEO of Practice Ignition
Guy has more then a decade’s experience in professional practice and is a Chartered Accountant. Before Practice Ignition he founded and grew Interactive Accounting and Your Modern Practice. Guy’s extremely passionate about providing small business owners with better information and better advice.
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About Practice Ignition: Ignition is the world’s first client engagement and commerce platform for professional services businesses.
Gavin Cooney
Founder & CEO of Learnosity
Having taught at third-level himself, Gavin knows first hand just how difficult it is to keep students engaged and on track. Convinced that the rate of innovation in educational technology lags well behind that of other industries, he is passionate about making teachers’ lives easier by bringing innovation and best web practices to the education world. An energetic and enthusiastic evangelist, Gavin can be found at conferences around the world sharing the knowledge gained from working in this exciting area. Prior to founding Learnosity, Gavin worked with Mark on many state wide e-Learning and e-Assessment projects with the New South Wales Board of Studies.
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About Learnosity, University College Dublin: Learnosity provides the technology framework for authoring, assessment delivery, and reporting for the world’s best assessment solutions.

Adam Seabrook
Co-Founder & CEO of Betterteam
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About Betterteam: Betterteam allows you to replace email and spreadsheets with a beautiful, easy to use, web based applicant tracking system

Stephane Ibos
CEO & co-founder of Keypup
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About Keypup: SaaS, Software Development, Artificial Intelligence, Machine Learning
Peter Fox
Founder and CEO of Greenspace.com
Born in Sydney Peter is a seasoned executive with extensive experience inventing, building and growing digital transformation platforms. A visionary entrepreneur with a multi-functional background including 30 years experience in technology, media, travel and data. After four years in San Francisco he is driven by new technologies that focus on social impact as our living environment is constantly being degraded, and the ecological balance is ever more fragile. An expert in identifying and refining product/market fit for disruptive technology, fundraiser, consummate negotiator and able to see new opportunities. Hands-on startup leader, involved in all operational aspects of growing a business. Currently CEO/Founder of greenspace.com reshaping the built environment. Previously CEO/Executive Chairman/Founder 2000 – 2013 Visionbytes a pioneer in digital media capture, context and search through metadata acquired by a major industry player. From 1995 – 1999 CEO Co Founder Viator, Inc, a leading provider of global leisure travel database services to licensees recently acquired by TripAdvisor in 2014. Early interest’s were in film, video production and photography which gave rise in 1993 to the multi award winning Better Homes and Gardens television series as the Founder/Creator & Executive Producer.
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About Greenspace.com: SaaS Vertical Farming

Nicolas Chu
CEO & Founder of Sinorbis
A global digital thought-leader, Nicolas Chu has extensive experience in managing online businesses, from start-ups to large corporates in Europe, the US and Asia Pacific. He is the CEO and founder of Sinorbis, an international business that aims to revolutionize the way companies and organisations do businesses online in China. He is the managing partner of Altpure (a Sydney-based corporate advisory and private equity investment firm specialising in seed and early stage deals) and also serves as a board director of several companies and organisations. Recently, he was the global President of HotelClub and Ebookers, two leading global online companies operating in more than 30 markets with an annual turnover of US$2.5 billion. HotelClub and Ebookers were part of Orbitz Worldwide, which was recently acquired by Expedia Inc. for US1.6bn. He is a frequent speaker at Internet conferences around the globe, is the author of “How to Succeed in a Website Project” (Eyrolles Publishing – 6th edition), and lectured at the Diderot University of Paris for Master’s degree programs as a Sr. Lecturer for seven years.
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About Sinorbis: Sinorbis is a multi-award-winning software company helping Education, B2B & Technology clients engage with Asian consumers.

Ashik Ahmed
CEO, CTO & Co-Founder of Deputy
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About Deputy: Deputy is an employee management tool, simplifying scheduling, timesheets, tasks and workplace communication.

Annie Slattery
CoFounder & CEO of ConX
Annie Slattery is the Co-founder & CEO of ConX.
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About ConX: ConX is a SaaS platform built for construction contractors to manage the critical pre-construction process.
Ksenia Svechnikova
Co-founder and CEO of Tactiq
Ksenia Svechnikova is a co-founder at Tactiq.
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About Tactiq: Tactiq is a SaaS provider that offers customer meeting and team meeting software.
Sam Zheng
Co-founder/CEO of Curious Thing
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About Curious Thing: Conversational AI, SaaS, Natural Language Processing
Jordan Wainer
CEO of Admyt
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About Admyt: Making parking simple, seamless and smart.

Natalie Nguyen
CEO of Hyper Anna
With a Design Computing background and seven years’ experience with data science and data commercialisation. Natalie was the analytical lead for non-food vertical at Quantium – most innovative vertical in 2015. She led the commercial team for Servcorp, grew profitability by 3x in managed regions. With start-up at AIS, Natalie led marketing & enrolments, grew from 0 to the first 200 students.
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About Hyper Anna: AI-powered data insights meets interactive storytelling in real time.

Jeff Perlman
CEO of OneSaas
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About OneSaas: Shortcut your integrations road map – OneSaas Hub developer platform

Kiran S Kumar
Co-Founder and CEO of GoVisually
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About CompeteShark, GoVisually: GoVisually is a SaaS proofing platform used by creative, marketing, media teams worldwide to review and approve creative content.

Ruben Martin
CEO (Co-Founder) of Quivers
Ruben Martin is a Co-Founder, CEO at Quivers.
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About Quivers, Thoughts2Binary: Quivers develops an omnichannel e-commerce platform designed to control the brand beyond the domain.

Renee Welsh
CoFounder & CEO of Booking Boss Pty Ltd
Renee Welsh is the Co-Founder & CEO at Booking Boss Pty Ltd.
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About Booking Boss Pty Ltd, Embed: Specialists in business and channel management software for tour, activity and attraction operators.

Brent Pearson
Founder and CEO of Enboarder
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About Enboarder: Enboarder is a developer of an onboarding platform that allows employers to create engaging experiences for new employees.

Michael Priddis
CEO of Faethm Ai
Michael is CEO of Faethm, an R&D firm that helps companies and governments to prosper from emerging technologies, particularly AI, robotics and advanced materials. Faethm builds Applications of new technologies in collaboration with R&D labs and industry partners, and develops strategic and policy responses to navigate the economic and social Implications of technology-driven change. Examples include Tandem, a product to help navigate the automation of work, and R&D programmes underway that are developing breakthrough technologies for cancer diagnosis, surgery, and energy production. Michael founded Faethm in early 2016, before which he was a Partner at The Boston Consulting Group and founding Managing Director, Asia of BCG’s innovation and product development practice, Digital Ventures. Michael led the set-up and scaling of BCG DV across Asia as a member of the Global Executive Team, as well as building disruptive new products and businesses for clients across the region. Before joining BCG Michael founded and was CEO of S&C, an award-winning product design and development company, which was the 19th fastest growing company in Australia in 2012, shortly before it was acquired by BCG.
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About Faethm Ai: Preparing the world for the Future of Work

Andreas Dzumla
CEO & Co-founder of Longtail UX
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About Longtail UX: User Experience and Search Marketing Automation
Matthew Collis
Founder, CEO of Glasshat
Matt Collis is a Co-Founder and CEO at StackGo.io.
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About Glasshat, StackGo: Glasshat is a mobile marketing tool that helps business owners increase their online traffic and revenue.

Hartley Pike
CEO of Sitemate
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About Sitemate: Sitemate is a SaaS platform which enables companies in the industries to streamline their projects, teams, forms and photos.

Ben Pearson
Chief Executive Officer of Mainframe Cloud
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About Mainframe Cloud: Mainframe Cloud simplifies the deployment, installation & development of mainframe software.

Guillaume Ang
Co-Founder & CEO of upflowy
Guillaume Ang is a Co-Founder and CEO at Upflowy.
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About upflowy: Upflowy is a B2B SaaS that personalizes signup flow to maximize conversions.
Nicolas De Bonis
CEO & Co-founder of Workyard
Nic De Bonis is the CEO and Co-Founder of Workyard.
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About Workyard: Workyard is a staffing platform that makes growing and managing the construction workforce easy.
Adam Kelly
CEO of ActionHRM
As co-founder of ActionHRM, Adam has developed a strong interest and understanding in Human Resource Management, and in particular how supporting technologies can be leveraged to increase efficiencies for the mid-market. Directing the overall business provides Adam a unique insight into Human Resource Management across all industry sectors in the mid-market. Adam also guides solutions design, implementation and support at ActionHRM. Adam started his career with a finance and accounting background and joined ActionHRM in 2003. While at university, Adam has previously worked at a chartered accounting firm, and on graduation from the University of Technology Sydney (B. Business, Major in Finance and Accounting) worked at JP Morgan.
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About ActionHRM: ActionHRM has been a pioneer of SaaS development since 2003 with its first HRM client in 2006 delivered from their own datacentre.
Richard Savoie
Founding CEO of Staybil
Richard is a patent-holding, former cardiology executive and engineer, revolutionising how the modern workforce travels in metro areas. In March 2019, he was a finalist in ACS TV series RiverPitch – featuring Australia’s top tech platforms; airing on Your Money. He founded Staybil in 2017, leading the company to achieve accolades including: 2018 ACS Disruptive Tech Platform of the Year, 2018 iAward Big Data Innovation of the Year, 2018 Pitch@Palace Sydney Winner, 2018 HR Innovation and Tech Fest Silver Medal, 2018 Anthill Magazine Silver Medal, 2017 Pitch X Winner; and awarded Jobs for NSW MVP and Department of Education NRIP grants.
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About Adiona, Staybil: Staybil is the first optimization software as a service that streamlines rather than complicates the process.
Ian Yip
Chief Executive Officer of Avertro
Ian has worked with organisations globally on Cyber Security initiatives and projects, particularly in the areas of Strategy & Transformation, Identity & Access Management, Data Protection, Threat Management, Governance, Risk & Compliance, and API Management. He has held a variety of leadership, advisory, strategy, sales, marketing, product management, consulting, and technical roles across Asia Pacific and Europe in some of the world’s leading companies including McAfee, Ernst & Young, IBM, CA Technologies and NetIQ. In addition to being a published author, Ian has built, led and managed teams with multi-million-dollar sales, operational and delivery targets, defined and executed go-to-market strategies based on market analysis and needs, set corporate and product strategy, brought new products to market, run major cyber transformation programs and engagements, delivered keynote presentations at industry events, been interviewed and quoted in the media, and contributed articles to a variety of publications.
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About Avertro: SaaS Cyber Management Decision System (MDS) helping organisations manage, measure and report on their cybersecurity performance
Justin Wastnage
CEO & Founder of Vloggi
Justin Wastnage is founder & CEO of Vloggi.
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About Vloggi: SAAS B2B asynchronous video
Darren Winterford
CEO of EdApp
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About EdApp: EdApp is a microlearning Saas platform that enhances corporate and retail training.
Dion Williams
Founder & Chief Executive Officer of Servicely
Dion Williams is the Founder & CEO of Servicely.
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About Servicely, SoapBox.ai: Servicely is an AI-powered intelligent service management platform designed to automate workflows

Dave Whittle
CEO of Lexer
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About Lexer: Lexer provide an enriched customer view & the tools to genuinely understand & engage with customers at every stage of the customer journey.
Glenn Elliott
CEO and Co-Founder of Practifi
Glenn Elliott is the Chief executive Officer and Co-Founder at Practifi.
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About Practifi: Practifi is a business management platform for financial services that provide financial advice for businesses and firms.
Joshua Shields
Founder & CEO of Catalyst Technologies
Passionate tech leader who loves the challenge of growing meaningful businesses, continuous learning and working with inspired people. Co-founder of RiskLogic P/L, FirstAction P/L and Catalyst Technologies P/L; dominant industry leaders in the Australian resilience market.
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About Catalyst Technologies: Australian Tech startup that is rethinking traditional crisis management to support organisations more confidently face adversity.
Michael Watts
CEO of Cloud Conformity
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About Cloud Conformity: A security, compliance, optimisation, automation & continuous assurance tool for AWS
Richard Fifita
CEO & Co-Founder of Veyor
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About Veyor: Construction SaaS business

Justin Babet
Co-Founder and CEO of JobVibe
Founder of JobAdvisor.
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About JobVibe: JobVibe is a feedback app for teams to openly discuss the results and improve the way they work together.
Trish Hyde
Managing Director, CEO & Founder of The Plastics Circle
Trish is the powerhouse that drives The Plastics Circle. Her vision for the world is one of peaceful abundance, achieved through global acceptance of circular economies – as a direct result of the powerful advocacy of The Plastics Circle. With a mantra of triple sustainability (People, Planet and Profit), Trish is a passionate champion of the UN’s 2030 Agenda, and its Sustainable Development Goals. An accomplished CEO across a diverse range of industries (legal; manufacturing; distribution; packaging) – and a proven business builder, Trish has significant experience and demonstrated strength in strategy, marketing, sustainability and determination. She holds a Bachelor of Business, a Masters in Commercial Law, another in Corporate Leadership, and is a qualified teacher.
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About The Plastics Circle: The Plastics Circle: SaaS business tools for ESG compliance, risk management and consumer delight..

Arjun Singh
Co-Founder and CEO of ezyCollect
Arjun Singh is the Founder & CEO at ezyCollect.
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About ezyCollect: ezyCollect is cloud-based accounts receivable software that automatically manages its users’ collection processes.
Jim DeLeskie
Founder / CEO of Mimir Networks
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About Mimir Networks: Mimir Networks provides single click straight,-forward network security and visibility.
Steve Wilson
CEO of WhiteSky Labs
Steve Wilson is the CEO of WhiteSky Labs. He earned his degree at The University of Auckland.
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About WhiteSky Labs: WhiteSky Labs is an information technology company that provides MuleSoft consultancy.
Scott Osborne
Founder and CEO of Synergy
Scott was enjoying a distinguished career in professional services (*cough* accounting! *cough*) and software sales, then one of his clients asked him to find a better technology solution for running his AEC design business. He has an irrepressible passion for business, technology and giving back to the community.
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About Synergy: Synergy provides business and project management software for AEC people.
Alex James
Founder and CEO of RESRODEL
Alex is the founder and CEO of RESRODEL, a new software solution company that solves the enigma of resource management for project based enterprises. With first-hand experience in the consequences of poor resource planning practices and solutions, Alex created an alternative methodology that solved this blatant problem which has now been embodied in the resource role model application called RESRODEL – and has triggered an exciting transition to Alex’s career. Alex is a member of the ‘Workforce Management’ Working Group with the International Standards Organisation and Australian Standards. Alex has a Bachelor of Engineering (Civil) from the University of Technology Sydney, an Advanced Diploma in Managerial Excellence in Engineering, and is a Prince2 Practitioner in project management. Over 28 years, Alex has been an executive at Aurecon and worked in project management, construction and design of transport infrastructure including Sydney Harbour Tunnel, Sydney’s Cross City Tunnel and the renewal of Circular Quay.
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About RESRODEL: RESRODEL is an online SaaS solution specifically for project based enterprises such as consultancies, IT developers, builders, and PMOs.
Ralf Huuck
CEO & Founder of LOGILICA
Dr Ralf Huuck is the CEO of the software intelligence company LOGILICA, the leading software intelligence solutions provider for digital transformation leaders. Previously, Dr Huuck was a Business Development Director with Synopsys’s Software Integrity Group responsible for guidance on their worldwide automotive activities. Before joining Synopsys, Ralf served as the CEO with security solution company Goanna Software and as Principle Researcher with R&D lab NICTA. He is an Adjunct Associate Professor in Computer Science with UNSW, Australia.
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About LOGILICA: Value stream analytics for digital transformation leaders.

Paul Gibby
Founder / CEO of ChannelPoint (AU) Pty Ltd
Founder of Channel Point Solutions.
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About ChannelPoint (AU) Pty Ltd: A global B2B platform for channel sales businesses

Neil Jackson
CEO of Viostream
Neil Jackson is the CEO of Viostream.
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About Viostream: Viostream is a cloud based video platform provider headquartered in Sydney, with offices across Australia.
Mark Burch
CEO/Director of InvoiceSmash
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About InvoiceSmash: InvoiceSmash is an online platform that provides e-invoicing solutions to businesses.
Mark Burch
CEO/Director of InvoiceSmash
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About InvoiceSmash: InvoiceSmash is an online platform that provides e-invoicing solutions to businesses.