At CEO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top Sydney based CEO’ operating in the Retail space. If you think a CEO’ is missing from this list, feel free to contact our editor on [email protected]
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
George Wahby
Chief Executive Officer of Bras N Things
George is a proven CEO and Board Director with a track record of achieving results via inspiring leadership, financial discipline and a strong focus on strategy, innovation, business partnerships and customer engagement. George is the Australian Government appointed Chairman of Wine Australia Corporation and sits on a number of advisory Boards across Media, Cosmetics and Agricultural sectors in Australia through his 3North advisory firm. He was the former Chief Executive Officer and Director of McWilliam’s Wines Group Ltd, the second largest privately owned wine business in Australia. As CEO of McWilliam’s Wines he delivered the largest EBIT in the history of the business during the most difficult trading environment seen in the wine industry. He also managed the global distribution network via E&J Gallo, the worlds biggest wine company based in the USA and understands the drivers of a global distribution business. George has extensive experience within the Liquor, FMCG and Medical sectors previously worked for large multi-nationals, Philips and Bristol Myers Squibb, within the finance and commercial disciplines. George is a Fellow Certified Practicing Accountant (FCPA), Chartered Secretary (ICSA) and a Fellow of the Institute of Company Directors Course (FAICD). George also holds a Bachelor of Business (Accounting/Business Law) degree from the University of Technology Sydney and has attended the General Managers Program (GMP) at Harvard Business School. George has the upmost integrity and freely gives up his time as a Council member of Ravenswood School for Girls and is an active member of the Young Presidents Organization (YPO) Sydney Chapter. Through George’s extensive experience he adds strategic value through understanding and implementation of corporate governance, strong financial skills, solid understanding of global distribution and manufacturing businesses, strategic planning, innovation in marketing, sales distribution and business culture.
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About Bras N Things: Bras N Things offers intimate apparel through its retail network.

Gary Elphick
CEO of DisruptSports.com
CEO at Disrupt.
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About DisruptSports.com: Disrupt is creating the words first fully customizable sport gear platform.

Jason Hosking
Co-Founder & CEO of HIVERY
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About HIVERY, Red Garage Ventures: HIVERY is a multi-award winning pioneer of hyper-local retailing, and offers AI-driven retail strategy simulation & optimization solutions

Simon Church
Co-Founder & Co-CEO of DSYNC
Simon is an experienced professional who has worked in the tech and logistics industries for the past 20 years. He is one of the two founding affiliates of Temando who are responsible for generating over 16,000+ clients. His roles have included senior manager positions with some of the largest tech and logistics companies of the world.
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About DSYNC: DSYNC (Data Sync) is a live data integration platform that connects, transforms and orchestrates data between multiple disparate systems

George Freney
Co-Founder & CEO of Booodl
George is the CEO and Founder of Booodl. He has invested in numerous start-ups and built successful businesses across a range of industries: ICT, travel technology, manufacturing and retail.
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About Booodl: Booodl is a mobile and web platform that helps people to find the right store.
Jonathon Tse
Co-CEO & Co-Founder of Karst Stone Paper
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About Karst Stone Paper, Zookal: We transform recycled stone into simple, functional and beautiful products that inspire the world to live more consciously.

Brett Cadman
CEO International of Craveable brands.
Brett Cadman is the CEO international of Creavable Brands. He earned his degree at Bond University.
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About Craveable brands.: Craveable brands is a Australian owned quick service restaurant operator.

John Winning
Founder and CEO of Appliances Online
John Winning started his career as a door-to-door salesman before working for his father’s business, Winning Appliances, as a delivery truck driver. Not wanting to be handed his family’s business on a platter, John set out to pave his own way in business. It was while working at Winning Appliances that John recognised that there were a growing number of time-poor consumers who needed new whitegoods but didn’t have time to visit the shops. So in 2005, equipped with just a laptop, a rented truck and a 1300 number diverted to a mobile phone, John established Appliances Online. From such humble beginnings, Appliances Online now employs upwards of 150 people and is Australia’s largest online retailer of whitegoods and appliances. John believes that all consumers are entitled to a shopping experience that is easy, informed, reliable and enjoyable – especially when shopping online.
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About Appliances Online: Appliances Online is the largest & most recognised online retailer of appliances and white goods in Australia.

Mehdi Fassaie
CEO, CTO, and Co-Founder of ParcelPoint
Mehdi founded Fluent Retail (now Fluent Commerce) in 2013 with the intention to bridge the gap between offline and online commerce with cloud-based, fast-to-market business tooling. He is responsible for Fluent Commerce’s strategy, product engineering, pre-sales and site reliability teams. Prior to Fluent Commerce, Mehdi was CEO & CTO of ParcelPoint which he co-founded to help online merchants provide convenient delivery options to their customers. Mehdi has 18+ years of product and technology experience with previous roles across the media, retailer and logistics industries.
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About Fluent Commerce, ParcelPoint: ParcelPoint helps retailers to get closer to the customer, improve the end-to-end shopping experience, and optimize their supply chain.

Graham Jackson
Chief Executive Officer of Fluent Commerce
Graham Jackson is a seasoned executive with more than 23 years’ experience in sales, retail and technology. Prior to Graham’s appointment as CEO for Fluent Commerce, he was the Senior Vice President of APJ and China for SAP Hybris, where he was responsible for major growth in the company and market share across the region. Graham was also previously the Managing Director for Bazaarvoice, and has launched two successful IT businesses in Australia and set up operations for two others. Graham holds a BA (Hons) in Economics from the University of Kent and is a trusted advisor to many top executives and industry peers.
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About Fluent Commerce: Achieve the perfect balance between customer experience and profitability.

Shaun Bonett
Founder & CEO of Precision Group
Shaun was appointed to the iSelect Board in May 2003. Shaun founded and is the Chief Executive Officer of Precision Group, an investor, developer and financier of retail and commercial property across Australia. Precision Group owns over A$1 billion of commercial assets in Australia and has diversified its business into financial services and private equity investments, primarily in the IT and health sectors. Shaun is a qualified lawyer and Barrister and Solicitor of the High Court of Australia and previously held various corporate advisory roles with publicly listed and private companies. He is also a member of the AICD and Young Presidents’ Organisation. Shaun is also a Director and Chairman of Litigation Lending Services Ltd. Shaun is founder and trustee of the Heartfelt Foundation, an Australian charitable trust.
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About Heartfelt Foundation, Precision Group: Precision Group is primary focus on retail property, undertaking various redevelopments and acquisitions.
Marcel Herz
CEO and Co-Founder of Tiliter
Marcel Herz is the CEO and Co-Founder Tiliter.
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About Tiliter: AI Computer Vision for Retail
Chris Phillips
CEO of CustomLinc
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About CustomLinc: CustomLinc is leading ticketing, reserviation, logistic software for tourism businesses.

Ross B Lane
Chief Executive Officer of Oroton
Ross Lane was appointed as Interim CEO on 11th April, 2017 and continues to serve as Non-Executive Director on the OrotonGroup board. Ross Lane is the 3rd generation of the Oroton founding family and has held various positions within the consolidated entity over the past 22 years, including holding the position of Managing Director of OrotonGroup Limited from 1996 to 2006 and Chairman from 2006 to 2013. In addition to his time with OrotonGroup, Ross has gained broad retail experience from active participation in the successful growth of a number of other retail businesses.
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About Oroton: Oroton is a privately held retail company with over 70+ stores across Australia, New Zealand, and Malaysia.
Aidan Carleton
Co-Founder and CEO of Tilly
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About Tilly: Tilly is a self service checkout application and personal retail shop assistant.