At CEO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top Sweden based CEO’ operating in the Insurance space. If you think a CEO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.

Gustaf Agartson
Founder and CEO of BIMA
Gustaf has been CEO at BIMA since the company’s formation. He has played a hands-on role in transforming BIMA from a small pilot scheme, into a high-growth, international business. Gustaf Agartson previously worked in management roles at the pan-European telecommunications company Tele2, including positions as Mobile Product Manager for Tele2 Netherlands and Head of Controlling for the Tele2 Global Sales and Marketing unit. Gustaf holds a masters from the Royal Institute of Technology in Stockholm and a Bachelor in Business Administration from Stockholm Business School.
Follow Gustaf Agartson:
About BIMA, Digital Procurement: BIMA provides digital health and insurtech services in emerging markets.
Lucas Carlsén
Co-founder & CEO of Hedvig
Lucas Carlsén is the founder and CEO of Hedvig. Most recently, he was a junior engagement manager at McKinsey & Company and a management consultant at Ericsson.
Follow Lucas Carlsén:
About Hedvig: Hedvig is a new approach to insurance. It’s about freedom and being ok with your life, no matter what happens to you.

Peter Bunus
CEO & Co-Founder of CyStellar
Peter has vast experience in conducting research activities with the ability to bring research ideas into production and development. He enjoys acting as liaison between sales, marketing, and technology groups to support product positioning and customer demand as part of new product development.
Follow Peter Bunus:
About CyStellar: CyStellar is a geospatial intelligence company on a mission to deliver real-time insights for the insurance sector.
Ola Lowden Landstrom
Founder and CEO of Omocom
Follow Ola Lowden Landstrom:
About Omocom: On demand micro insurance for circular economy platforms

Jacob Rudbäck
Co-Founder and CEO of Yepstr
Follow Jacob Rudbäck:
About Yepstr: Yepstr connects private individuals and companies that are in need of extra help with Sweden’s most driven youth.
Marcus Janback
CEO and Co-founder of Insurello
Follow Marcus Janback:
About Insurello: Insurello provides a digital solution that helps customers find insurance payments.
Fredrik Burling
CEO of Advinans
Follow Fredrik Burling:
About Advinans: Advinans helps you with your entire economy.

Patrik Lundholm
Founder & CEO of evoli
Follow Patrik Lundholm:
About evoli: evoli is an insurance company that is regulated and licensed by the Swedish Financial Supervisory Authority.
Martin Einemo
CEO and Co-founder of Insurely
Martin Einemo is the CEO and Co-founder of Insurely.
Follow Martin Einemo:
About Insurely: SaaS, Open Insurance platform

Rikard Oijermark
Co-Founder & Chief Executive Officer of Brim AB
Follow Rikard Oijermark:
About Brim AB: Brim provides risk management and insurance solutions.
Niclas Krantz
Co-Founder & CEO of Incito
Niclas Krantz serves as a Co-Founder and Chief Executive Officer at Inito.
Follow Niclas Krantz:
About Incito: Incito builds and provides business Insurance for small businesses and independent professionals.