At CEO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top San Francisco based CEO’ operating in the Product Research space. If you think a CEO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.

David Kim, MD
CEO of DigiTx Partners
David is the CEO of DigiTx Partners, bringing both business and clinical expertise to venture capital with an extensive background practicing medicine and building healthcare software companies. Most recently, Dr. Kim served as the COO of Lumiata, a venture-backed predictive analytics company positioned at the intersection of data science and medical science. Prior to Lumiata, he spent over a decade as an investor evaluating and growing healthcare companies at MPM Capital and Pinnacle Ventures. Before entering the business sector, David practiced as a general internist and hospitalist at Kaiser South San Francisco where he also served as the Director of Urgent Care and Assistant Chief of Internal Medicine. David completed his internal medicine residency at Harbor-UCLA Medical Center and is a graduate from the Johns Hopkins University School of Medicine (M.D), Stanford Graduate School of Business (M.B.A.), and Pomona College (B.A., Biology). In addition to leading the DigiTx fund, David serves as an active advisor to the Catalyst Program within the UCSF Clinical & Translational Science Institute.
Follow David Kim, MD:
About DigiTx Partners: DigiTx Partners is an early-stage venture capital firm investing in digital health.
Matthew Scullin
CEO of MycoWorks
Matthew L. Scullin is the CEO of MycoWorks.
Follow Matthew Scullin:
About MycoWorks: MycoWorks is a biotech company that delivers commercially viable non-plastic and non-animal materials to the market.

Chris Kelly
CEO & Co-Founder of Upwave
Chris Kelly is currently the founder of Survata, a startup in Silicon Valley. He previously did marketing and business development for SavvyMoney, a financial service startup. Before SavvyMoney, Chris was an associate in the Silicon Valley office of Matrix Partners. He focused on early stage Internet and mobile companies. Earlier, Chris worked as a management consultant at McKinsey & Co., where he served media and telecom clients on various strategic, financial, and operational issues. Prior to McKinsey, Chris co-founded multiple web startups, including an online college textbook market and a same-day delivery service for consumer goods. Chris graduated from the University of Notre Dame with a degree in Finance and Economics.
Follow Chris Kelly:
About Upwave: Upwave is a marketing analytics company providing brand marketing measurement tech to the world’s leading brands, agencies, & publishers.
Roger Lang
CEO & Co-Founder of Predicta
Roger Lang is the CEO and Co-founder of Predicta.
Follow Roger Lang:
About Predicta: Predicta delivers actionable insights to brands by analyzing data from social media, reviews, and blogs within market categories.
John Klock
Chief Executive Officer and Chief Medical Officer of QT Ultrasound
Klock has served as Chief Executive Officer of the Company since 2014 and as Managing Director, Manager and Founder of the Company since 2011. Prior to QT Ultrasound, Dr. Klock was involved in the start-up of five medical companies, including Co-Founder and President of BioMarin Pharmaceutical, which successfully commercialized five FDA approved drugs; Scientific Founder and Vice President of Research of Glycomed, now Ligand Pharmaceutical; and founding investor in Ultragenyx Pharmaceutical. He also personally brought to market a novel cancer treatment, the first rapid AIDS test, comprehensive tests for detecting metabolic diseases in children, and several drugs for treating pediatric genetic conditions. Dr. Klock has authored over 70 peer-reviewed medical and scientific publications, and eight granted patents.
Follow John Klock:
About QT Ultrasound: A research and development company.
Lev Mazin
CEO & Co-Founder of AYTM
Lev is the Co-founder & CEO of AYTM | Ask Your Target Market (aytm.com). Lev also is the founder and Art Director of Levasha active design studio, a graphic designer & UI expert who believes that any solid brand is a projection of its consumer’s experience.
Follow Lev Mazin:
About AYTM, iDoRecall: AYTM is an innovator in the do-it-yourself online market research.

Alejandro Rivas-Micoud
CEO of Userlytics
Member of YPO/WPO (NorCal) and Mentor at Founder Institute Angel Investor in 1st Seed round of Kamcord
Follow Alejandro Rivas-Micoud:
About Userlytics: Userlytics is a user experience and usability testing platform that allows the users to get feedback from a global participant panel.

Krista Donaldson
CEO of Equalize Health
Krista Donaldson is CEO at D-Rev.
Follow Krista Donaldson:
About Equalize Health: Equalize Health is a not-for-profit medical technology company serving the world.

Kelly Goto
Founder & CEO of gotoresearch
Kelly Goto is passionate about helping organizations truly understand and empathize with their customers, so they can deliver products and services that are genuinely meaningful. After more than 20 years on the digital frontier, Kelly knows user experience (UX) as well or better than anybody. As a design ethnographer, she focuses on uncovering how people integrate products and services into their daily lives — what those experiences mean to people, and how to better shape that meaning. Her book, Web Redesign 2.0: Workflow That Works, is an industry classic that’s been translated into 22 languages so far. Kelly currently heads up gotoresearch, the global leader in research-driven strategy and solutions for digital products and connected experiences. The gotoresearch team dives deep into the customer’s world, translating unspoken wants and needs into UX realities. This enables clients such as Samsung, Hyundai, Sony, Target, Verizon, and Pearson Education to relate with customers in new and innovative ways. As a motivational and educational speaker, Kelly’s contagious enthusiasm and keen insights have galvanized audiences around the world. Bizzabo recently named her to its list of 100 Speakers Who Should Be Seen More at Tech Conferences. Kelly travels from San Francisco, CA. And when she’s not tethered to her laptop or dreaming up the next big thing, Kelly enjoys hiking in the mountains and hanging at the beach with her husband and two hilarious, brilliant daughters.
Follow Kelly Goto:
About gotoresearch: Gotoresearch is a research company that offers street and home interviews, diary studies, and usability testing services.