Founder and CEO of MTM
With experience spanning 30 years, 40 countries, and 50 brands, Alexei Orlov has made life his business and business his life as a seasoned leader in Global Marketing. A proven specialist in global brand strategy, marketing deployment, and operational change management, Alexei’s passionate and dynamic leadership has been a driving force throughout his career. Alexei Orlov is Founder and Global CEO of mtm choice worldwide, a boutique network of skilled practitioners specialising in high-precision brand activation and media optimisation. mtm choice is a family of wholly owned, highly accomplished specialist agencies whose people are well-rewarded and incentivized to deliver growth and the very dest creative solutions for their clients. Bolstered by market-enabling technologies, mtm agencies seek to help brands excel at the “moments that matter” for their customers and consumers. They put high precision, tech enables creativity at the core of their service offerings. The company initially raised in excess of $30 Million and has completed three acquisitions, which are all highly regarded specialist agencies in the field of Brand / Media Activation. mtm choice is currently in negotiations to complete a further $100 Million of funding to support additional Top Tier acquisitions, and a fourth acquisition will be finalised by the end of February 2019. The upcoming year will certainly be a busy one for Alexei Orlov and mtm choice — six more brands are in various stages of negotiation to be acquired by the company. Prior to mtm, Alexei Orlov served as Senior Advisor to the CEO & Chairman of DAS, an international division of Omnicom Group. Prior to DAS, he served as Global CEO of RAPP where he oversaw a dramatic turnaround, attracting new business and leadership talent through a successful rebranding initiative. As Chief Marketing Officer (CMO) of Volkswagen Group China, Alexei Orlov was responsible for the overall marketing and brand positioning for the Volkswagen Brands portfolio across Greater China and ASEAN. Alexei was jointly responsible for the commercial excellence of the company’s significant regional business as a core member of Volkswagen’s executive team. Alexei served the digital specialist agency Wunderman for eight years as President (Europe), then as Global COO and finally as Executive Vice-Chairman (Worldwide). He also served as the Global Strategic Lead for WPP’s automotive business, where he co-led agencies including Ogilvy & Mather, Wunderman, Mindshare, Y&R and JWT on their work for Ford, Jaguar, Land Rover, Mazda, and Volvo. Before joining Wunderman, Alexei Orlov owned and ran ROCQM and MCW, specialists in brand strategy and commercial recovery. After selling the company to WPP, the company became one of the key cornerstones of what later became RMG Connect, a global strategy service within the WPP portfolio. Prior, Alexei was Global Brand Communications Director for Volvo Cars and Marketing Director of Volvo UK, at the time the second-largest national sales company for the Volvo Corporation. Alexei was the youngest executive to be appointed to a director position at Avon, where he served as Marketing Director of Avon Cosmetics Retail (Europe). At the beginning of his career he was a founding member of the highly-successful Paperchase Retail Group, igniting in him a passion for brand stewardship that carries on to this day. Alexei Orlov has been the recipient of numerous prestigious awards and honors. In 2012 and 2013, Alexei was awarded CMO of the Year / ASEAN by the World Brand Congress. In 2013, Alexei and his team at Proximity received a Cannes Gold Lion Award for their work creating the People’s Car Project, the largest automotive social media platform with 28 million users and 108 million YouKu followers. Alexei was also invited to be one of the top keynote speakers at the highly-acclaimed Global Brand Forum in 2013. Alexei Orlov’s dynamic insight is reflected in his continued ventures, thought leadership, and everyday philosophies. Originally from the United Kingdom, he currently resides in New York City where he spends leisure time with his beloved family, enjoys nature, and writes poetry.
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About MTM: MTM is an independent global network dedicated to creating value between people and brands at the moments that matter.