Co-Founder & CEO of Wheels Up
Kenny Dichter is Founder and CEO of Wheels Up, a revolutionary membership-based private aviation company that eliminates fixed costs and provides unparalleled flexibility. Wheels Up will commence full-service flight operations October 2013, appealing to new entrants as well as to individuals and corporations currently flying privately. Previously, Dichter Founded Marquis Jet in 2001 and introduced the first-ever fractional jet card program, which revitalized and democratized the private aviation industry. Led by Dichter, Marquis Jet generated over $4 billion in revenue, culminating in its sale to Warren Buffet’s Berkshire Hathaway’s Net Jets in 2010. At that time, Dichter was named Vice Chairman of Net Jets. Dichter’s role enabled him to build lasting relationships with CEOs,entrepreneurs, celebrities, athletes and tastemakers around the globe. An entrepreneur at heart, with a sociology major from the University of Wisconsin, Dichter is a self-proclaimed “man of the people.” Since his youth, he has been known for being a trend spotter and trendsetter, and has always had an innate knack for branding, marketing, public relations and advertising. Dichter’s successes prove that he can apply these skills to a variety of industries. As always, Dichter has his eye on early-stage businesses where he sees potential for hyper growth. He has an active role and has invested in Juice Press, a Manhattan-based, multi-location, grab-and-go organic, raw food and juice company; SportYapper, a global communications platform for talking sports; CYC, the first indoor cycling studio aimed at college students and young professionals at universities across the country; and Cirrus, a fitnesscompany that customizes premium exercise equipment. In 2010, Dichter co-founded Tequila Avion, an ultra-premium brand that in 30 months has positioned itself, through branding and distribution, as an emerging leader in its category. Paris-based Pernod Ricard, the world’s second largest premium wine and spirits company, purchased a minority stake in Tequila Avion in 2011, and has the worldwide distribution rights. In 2004, Dichter Founded MGX Lab, an independent, full-service, digital media, brand strategy, and business development company that serves as a think tank for companies such as Disney, Bayer, Patch, cambio.com and Muhammad Ali Enterprises. Dichter is also Founder and Chairman of Tour GCX Partners, Inc., a golf membership program providing cliententertainment solutions to corporations and individuals, through access to private country clubs. In 1996, Dichter co-founded Alphabet City, a sports marketing and music company, which was acquired by Robert FX Sillerman’s SFX Entertainment in 1998. Dichter is a regular guest on CNBC’s “Squawk Box,” and sought by media outlets for his perspectives on the aviation industry, consumer brands, and the luxury goods and services sector. Dichter co-founded Action America, along with AOL Chairman and CEO Tim Armstrong, to unite and activate Americans everywhere to turn the events of 9/11 into positive action. He also chairs the Council of Advocates at New York’s Mount Sinai Hospital for Dr. Ken Davis, Mount Sinai’s Chairman and CEO, and sits on the Board of the Jack Martin Fund, which currently works with the hospital’s cutting-edge pediatric oncology department. Also,Dichter is a major supporter of his alma mater, University of Wisconsin-Madison.
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About Wheels Up: Wheels Up is a membership-based private aviation company that focuses on reducing upfront cost to fly privately.