CEO of Hungama
Siddhartha Roy is the Chief Executive Officer for Hungama.com. Hungama.com is India’s leading digital entertainment company that launched India’s first and largest on-demand digital entertainment storefront, www.hungama.com . The storefront has over 2 and half million pieces of content across genres and languages, in the form of music tracks, movies, music videos & dialogues; mobile content such as ringtones & wallpapers. Hungama Movies has over 5000 Bollywood, Hollywood, Regional Indian Movies and Television Series available in both HD and SD quality, powered by Intel® Insider™. With over 20 million users, the website is accessible from a PC, mobile, tablets, connected TVs and other connected devices, consumers can enjoy all this content via download and streaming. Hungama.com caters to the digital entertainment needs of over 1.5 billion South Asians across the world. It is a part of Hungama Digital Media Entertainment Pvt Ltd. the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. The company has partnerships with over 400 content creators, record labels, studios, broadcasters and game publishers on a worldwide exclusive basis for digital and mobile content. Hungama serves content to consumers in 47 countries across mobile, internet and IPTV services on a Managed Services Platform. His key responsibilities include strengthening the digital marketing initiatives for the company, by providing their expanding client base with quality, innovative content and marketing solutions. Under his guidance, Hungama will set up a one of its kind consumer venture in digital entertainment. He has previously also been responsible for spearheading the Hungama Mobile business. Siddhartha is also the co- founder of BigAdda, India’s largest youth network, a part of the Reliance ADA Group. During his tenure Bigadda gained a vast user base of 2.4 million. Prior to Bigadda.com, he has also worked with MTV Networks and Star TV, India. He has over 10 years of experience in new media communications. Over the last decade, Hungama has created and executed some award winning campaigns in the digital space. The company has created innovative marketing solutions for over 350 brands including Coca Cola, Nokia, MasterCard, ICICI Bank, Axe, Nike, Bacardi and Cadbury’s. Hungama also has under its banner, Bollywooodhungama.com the world’s most respected Bollywood portal. Hungama has emerged as the clear leader in the digital industry in terms of content acquisition within the country.
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About Hungama: Hungama Digital Media Entertainment. is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian content.