At CEO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top Hong Kong based CEO’ operating in the Shopping space. If you think a CEO’ is missing from this list, feel free to contact our editor on [email protected]
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.

Sheldon Li
Chief Executive Officer of Buyandship
Sheldon Li came from a logistics background via his family’s business in logistics, Morning Express, which has been serving Hong Kong SME, corporate and government for over 30 years. Following the footstep of his father as an entrepreneur, he has venture built 3 technology companies covering the supply chain of e-commerce logistics; including a warehouse fulfillment platform, customs clearance channel, cross border e-commerce solution, and last mile delivery.
Our vision:
Making cross border shopping as seamless as shopping locally.
Reducing delivery cost by 80% through reinventing a delivery network
Leader of the year 2019 – Young entrepreneur by Sing Tao newspaper Group
(https://www.stheadline.com/mkt/loty/2019/loty_e_hightlight19_1.html)
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About Buyandship: Buyandship provides global shipping services.
Christian Secci
Co-Founder and CEO of Pakpobox
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About Pakpobox: Pakpobox is a network of smart lockers that connects merchants, couriers and consumers in addressing the pain points of last mile delivery.
Lewis Cerne
Founder & CEO of Spacebox
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About Spacebox: Spacebox is a Hong Kong-based on demand storage service provider with free door-to-door delivery.
Yen Kuok
Founder & CEO of Guiltless
The idea popped up in college when she witnessed the huge amount of wastage in modern-day fashion – girls rarely wore the same dress to events, personal tastes kept evolving and so did wardrobes, more and more people starting shopping online and falling victim to the Final Sale.
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About Guiltless: Guiltless specializes in online consignment of authentic brand-new or gently-worn luxury goods.
Vikki Cheung
Chief Executive Officer of 9to6Life
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About 9to6Life: 9TO6LIFE provides an extensive assortment of fashion pieces and natural wellness products.
Eugene Sun
Co-Founder and CEO of June
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About June: June is an e-commerce platform that curates and delivers better, cleaner everyday essentials with a human touch.
Christopher Bailey
CEO & Co-Founder of Picture This
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About Picture This: Picture This Gallery is an online art gallery based in and operating from the United Kingdom.
Kevin Tang
Founder and CEO of Kalon
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About Kalon: Kalon is a redefines online shopping for fashion with cutting edge 3D scanning and virtual fitting technology to create your perfect fit.
Ricky Shin
Founder & CEO of PerkPrices
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About PerkPrices: Digital loyalty and discovery platform that allows consumers to save money by earning Cashback.

Harry Chai
Founder & Chief Executive Officer of iSTYLEUP
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About iSTYLEUP, Shopins: iSTYLEUP is an online and globally curated marketplace for designer fashion and accessories.
Jason Wong
CEO of Pixofy
Former China-focused TMT investment banker who found his passion and a higher calling in the startup world.
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About Origami Labs Limited, Pixofy: Pixofy provides a next generation interactive shopping experience through augmented reality.