At CEO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top Hong Kong based CEO’ operating in the Fitness space. If you think a CEO’ is missing from this list, feel free to contact our editor on [email protected]
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.

Keith Rumjahn
Founder and CEO of Olivex
Keith Rumjahn is a Founder & CEO at CoachBase.
Follow Keith Rumjahn:
About Olivex: Olivex is a health care app that provides artificial intelligence and gamification to improve users’ health and fitness.

Justin Gregory
CEO and Founder of Biorna Quantics
Research Associate at Oxford University (2014 to present), Justin held the position of Research Associate Professor at Fuller School of Psychology (USA, 2012-14), and was a consultant for quantitative methodology at Oxford University (UK, 2009-11). Justin holds a doctorate (DPhil Anthropology) from Oxford University, and is published author of several high-impact academic papers, and has presented at many international conferences in Europe, America, and Asia. Experience includes hosting many workshops and seminars in several East-West exchange contexts, and as an academic researcher the conducting of several large-scale experimental studies with subjects in the UK, China, and Hong Kong SAR. As an athlete, Justin was a black belt judo player and member of British Judo Squads 2007-08, 2008-09. He was an Oxford University funded athlete (2008-09), Oxford University Blues Captain 2008-09, and 3-times Full Blue for sporting achievement at national and international level. Others sporting achievements include IBJJF Pan-American Champion 2013, and current holder of 8 x Hong Kong IPF National Powerlifting records in the U105kg category. Justin views his venture into preventative health and optimal performance as the perfect marriage his academic career as quantitative researcher and his time as a national athlete—few people are so lucky as to make their passions their working life.
Follow Justin Gregory:
About Biorna Quantics: Biorna Quantics provides a digital intelligence solution for the future of human optimization.
Taylor Host
Co-Founder and CEO of Miro AI
Taylor’s passion for creating unique computer vision solutions has been the backbone of Miro’s vision. Rarely without his Detroit Tigers hat, Taylor brings a never-ending supply of energy to the company.
Follow Taylor Host:
About Miro, Miro AI, RunnerTag: Miro uses AI & computer vision to analyze bodies in motion.
Chandan Sethi
Founder & CEO of innoWear
Chandan is our CEO and Founder, with his 20+ years global experience, he has a solid proven expertise in the IT and Technologies industries. Truly passionate Chandan worked in India, Germany, Finland, USA, and HK/China for the last 14 years. He previously worked and had a strategic position within Nike (Fuelband), Amazon (Kindle), Flextronics (IBM, Sony, Motorola), Nypro (Johnson & Johnson, BlackBerry) and Ricoh. Chandan attended the Indo-Swiss school in Indian, major in Mechatronics Engineer, has MBA from the University of Northern Iowa, attended Harvard Business School for Negotiations and finally PMI.
Follow Chandan Sethi:
About innoWear: The innoBand is a stylish, activity-tracking wearable device for the truly active person in mind.

Saptarshi Mukerji
Co-Founder & CEO of BookIn
Saptarshi has over 10 years experience in developing and delivering complex System Integrated (SI) IT solutions alongside devising architecture to support all size business transformation. Saptarshi shares the vision to transform the way people think about wellness and fitness. Saptarshi wants to bring wellness in every home and share a healthy lifestyle.
Follow Saptarshi Mukerji:
About Bixie, BookIn: Bookin is a global market place for health and wellness service provider.
Calista Goh
CEO & Co-Founder of Anything But Salads
Follow Calista Goh:
About Anything But Salads: Anything But Salads provides the manufacturing of high quality healthy food and beverages.
Eimund Loo
Founder and CEO of Auxilia
Eimund Loo is the Founder & CEO at Auxilia Limited.
Follow Eimund Loo:
About Auxilia: Auxilia is a design and technology startup passionate about creating sustainable, tangible and practical solutions to make parenting easier.
Michelle Fno
Founder & CEO of Aromeo Diffuser
Follow Michelle Fno:
About Aromeo Diffuser: Aromeo aims to create happier, healthier digital lifestyle through aromatherapy.
Bob Chen
Co-Founder and CEO of Oxpecker Labs
Follow Bob Chen:
About Oxpecker Labs, Phorena: Oxpecker Labs is a sensing technology for better health management.
Anastasia Belikova
Founder and CEO of GOODin.HK
Follow Anastasia Belikova:
About GOODin.HK: GOODin.HK is here to help you to move from ‘knowing’ to ‘living’ a GOOD vibrant healthy life.

Jitesh Chhabria
Co-founder and CEO of Koach TV
Jitesh is a passionate creative with a versatile expertise in technology and design. He believes in solving meaningful problems yet absolutely loves chasing his wild and creative visions. He is an energetic leader, a confident speaker, a courageous risk-taker, a relentless entrepreneur as well as a humble, loving and devoted member of his professional teams and his family. He takes pride in his intuitive and empathic abilities, and his passionate drive, neither is he shy of failing or making mistakes. In the last 3 years alone, Jitesh has led 4 fantastic teams developing 7 award-winning projects from games, smart car technology, construction technology, sports wearables, fitness apps to a fin-tech platform, all while pursuing his 2 Masters degrees in Hong Kong. For these pursuits, Jitesh has been awarded over a dozen awards/honors while also receiving wide press coverage including a feature in the Inc. magazine’s “50 Emerging Entrepreneurs..” in 2015. Jitesh has spent over 60 days of his life in complete silence, only nature, meditation, and yoga, and hopes to continue doing so atleast 10 days every year.
Follow Jitesh Chhabria:
About Hong Kong University of Science and Technology, Koach TV: Koach TV is a mobile fitness experience built on top of YouTube