At CEO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top China based CEO’ operating in the Digital Marketing space. If you think a CEO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.

Andrew Tong
Chief Executive Officer, China of Mirum
Achieved a Bachelor degree in Computer Science, Master in Business Analytics from NYU, Andrew has then devoted 20 years delivering Digital and Technology solutions to enterprises worldwide. His earliest career started in Fintech working for banks and securities company where he first witnessed how technology has fundamentally changed the way we invest, consume, and live. He then became a partner in a startup that was later sold to eTrade when the underdog startup became the 3rd largest volume in electronic equities trading platform. His experience in transforming businesses with technology had led him to startup another leading Digital Transformation solution provider in China in 2005. Since then, 3TI has delivered over 200 successful cases to help both local and global companies to engage and sell to the Chinese consumers. In 2017, 3TI was acquired by Mirum where he became the China CEO to continue the growth and solution offerings to brands from local and global markets.
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About Mirum: Mirum is a global agency created with a pioneering spirit.

Vladimir Djurovic
CEO of Labbrand
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About Labbrand: Labbrand is a brand consultancy company, working collaboratively with consumers & corporations to build and strengthen brands.
Zhao Yan
Founder & CEO of AdMaster
Zhao Yan (闫曌) is the founder and CEO of AdMaster, a Chinese third-party big data management platform. He launched the platform in 2006. Previously an employee of Procter & Gamble, Yan holds a bachelor’s degree from Peking University.
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About AdMaster: AdMaster is focused on domestic advertising, and is a third party provider of solutions for marketing massive data in China.
Ren Bin
Founder and CEO of Tikin Media
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About Tikin Media: Tikin Media is a forward-looking advertising company that innovates building elevator media.
Ray Veras
Founder & CEO of PJdaren – 评价达人
Ray Veras is Co-Founder and CEO of PJdaren, China’s first Key Opinion Consumers (KOC) activation platform that help brands to engage their ideal consumers with end-to-end solutions to build trust, collect insights and drive sales. Under Ray’s leadership, PJdaren has become a data driven, efficient marketing & research platform with a distinct marketplace position. Ray has helped build the platform as a power-house of users generated content (UGC) that also collects an average of over 600 data points per member that marketers can activate for insights. With the growth of the company, Ray has focused on core product evolution such as creating the ultimate hub for brands to source and activate their ideal consumers group in China to spark cross-platform UGC and conversations that influence brand choice at scale. Originally from Santo Domingo, Dominican Republic, Ray received his BA in Economics with a specialization in Econometrics at Instituto Tecnológico de Santo Domingo, before going on to receive a M.S. in Market Research, specialized in Entrepreneurship and Private Sector Development from the Korea Development Institute (KDI). Prior to PJdaren, Ray worked as a Financial Manager and Researcher for several companies in The Dominican Republic and South Korea. In addition to his work with PJdaren, Ray is a vivid promoter of Entrepreneurship and Youth’s empowerment.
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About PJdaren – 评价达人: PJdaren helps brands engaging their ideal consumers (KOC) in china to spark UGC, build trust and drive sales.
Feng Luo
Founder & CEO of IZP Technologies
Feng Luo (罗峰) is the founder and CEO of IZP, a Chinese internet media and electronic commerce platform that provides digital marketing solutions for the telecom media technology industry. He was previously employed at the Huawei Company.
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About IZP Technologies: Izp is a high-technology company, constructing internet media and e-commerce platforms for businesses.