Boardroom Media (CEO News)
At CEO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top China based CEO’ operating in the Retail space. If you think a CEO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Jacky Xu
Chairman and Chief Executive Officer of Trendy International Group
Jacky Xu created the fashion brand Ochirly in 1999. Now he has established Trendy Group as an international conglomerate that delivers a range of fashion and lifestyle services. Drawing on a future-oriented approach to the operations of the fashion retail business and adhering to the perfect integration of arts and businesses, Jacky Xu has led Trendy Group in achieving diversified development and growing into one of the most influential fashion corporations.
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About Trendy International Group: Trendy International Group is an innovative fashion and lifestyle retail corporation that unites art and business.
Lei Xu
CEO, JD Retail of JD.com
Lei Xu is CEO of JD Retail, responsible for the development, operation and strategy of the company’s retail business, both online and offline. Since joining JD in 2009, Lei Xu has held several leadership roles within the sales and marketing divisions of JD’s retail business, including head of marketing and branding, head of JD Wireless, and head of JD’s marketing and platform operations. Under his leadership, the company successfully rebranded itself from 360buy to JD.com and launched its popular mascot, Joy. Lei Xu was responsible for the launch of JD Plus, the first paid membership service in China’s e-commerce industry, as well as JD’s Super Brand Day strategic marketing program. He also leads JD’s Kepler open platform, a key pillar of JD’s Retail as a Service strategy that leverages JD’s strengths in logistics, marketing, finance, and other areas to help partners to expand their online businesses. Before joining JD, Lei Xu held several senior roles in marketing and operations at Lenovo, Allyes and Belle E-Commerce. Lei Xu holds an EMBA degree from China Europe International Business School.
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About JD.com: JD.com is an internet company and online consumer electronics retailer in China.
Haoyu Shen
CEO – JD Mall of JD.com
Haoyu Shen has served as the Chief Executive Officer of JD Mall, JD.com’s B2C business group, since April 2014. From August 2011 to April 2014, he was JD.com’s Chief Operating Officer, in charge of their entire supply chain management and customer service functions. Shen has extensive experience across different countries and industries. Prior to joining JD.com, Shen worked at Baidu, Inc., the leading Chinese language internet search provider, where he served as a Senior Vice President from January 2010 to July 2011 and the Vice President of Business Operations from July 2007 to July 2010. From June 2001 to June 2007, Shen worked at American Express in New York as a Director at the Strategic Planning and Business Development Group, a Vice President at the Prepaid Card Group and a Vice President at the U.S. Consumer Card Group. Prior to that, Shen was a Management Consultant at McKinsey & Company from 1997 to 2000 and a Financial Analyst at Sinochem Group from 1992 to 1995. Shen received a Bachelor’s degree in International Finance from People’s University of China in Beijing and an MBA degree from the University of Iowa. Shen is a CFA charterholder.
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About JD.com: JD.com is an internet company and online consumer electronics retailer in China.
Eric Ya Shen
Co-Founder, Chairman & CEO of Weipinhui
Ya Shen is the co-founder, Chairman and CEO of Vipshop since its inception in August 2008. Shen counts over 18 years of experience in the distribution of consumer electronic products in domestic and overseas markets. Since 2001 Shen served as the Chairman of Guangzhou NEM Import and Export Co., Ltd., a consumer electronics and telecommunications company. Shen received an EMBA degree from Cheung Kong Graduate School of Business in 2010 and holds an Associate Degree in Telecommunication from Shanghai Railway College in 1990.
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About Weipinhui: Weipinhui is a Chinese online discount retailer for brands.
Jiang Li
CEO of NEIWAI
Jiang Li is a co-founder of NEIWAI.
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About NEIWAI: NEIWAI specializes in making comfortable underwear, loungewear, and athleisure with an emphasis on technology and innovation.
Liyia Wu
Founder & CEO of ShopShops
Wu graduated with a double major in finance and accounting from Sauder’s Business School of the University of British Columbia, which she put to use towards a media and advertising job in Beijing. In 2005, she moved to New York City and switched gears to study fashion merchandising at Parsons, and after working for a fashion brand as a merchandiser for three years, Wu founded a boutique in Beijing that carried only U.S. designer brands, including Tory Burch, Loeffler Randall and Helmut Lang, among others. In 2009, she started her own contemporary fashion label, which was sold out of its own boutiques in Beijing, as well as retailers across China. By 2015, she combined her business and fashion knowledge from both the U.S. and Beijing to launch the app ShopShops, which, originally, served as an online directory of U.S. retailers for Chinese travelers whose plans involved a lot of shopping.
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About ShopShops: ShopShops is a livestream, interactive cross-border shopping marketplace that connects retail stores globally with Chinese consumers.
Adam Melton
Chief Executive Officer of GPA Global
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About GPA Global: GPA Global is truly your complete packaging solutions.
Miron Mironiuk
Founder & CEO of Cosmose
Miron Mironiuk is the CEO and founder of Cosmose, an advertising technology company integrating offline retail with online advertising.
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About Cosmose: Cosmose AI empowers oCommerce by synergizing Offline and Online for Omnichannel, by influencing how 1B+ consumers shop.
Vincent Lou
Founder & CEO of Club Factory
Vincent Lou has been serving as Chief Executive Officer at Club Factory since December 2014.
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About Club Factory: Club Factory is a cross-border e-commerce corporation.
Gao Dekang
Founder and Chief Executive Officer of Bosideng
Gao Dekang, born in 1952, Changshu, Jiangsu Province, CPC member, senior economist, senior engineer, the national labor model, tenth, eleventh and 12th National People’s Congress, outstanding builders of socialism with Chinese characteristics. Bosideng International Holdings Limited currently Chairman of the Board and CEO, Changshu City, Jiangsu Province Compro village party secretary. The main social functions have Eleventh Standing Committee of the National Federation, the National Federation of Textile and Clothing Industry Association, chairman of the China Federation of Industrial Economics Bureau, China Light Industry Federation, vice president of China Textile Industry Association vice president invited, vice president of China National garment Association. Mr. Gao in 1976 to 8 sewing machines started work, is accompanied by the growth of the reform and opening up of well-known Chinese entrepreneurs. Engaged in garment production and operation of four decades, he has keen insight on the clothing market and insatiable entrepreneurial spirit to grow into the creation of Bosideng down jacket for the main business of integrated multi-brand clothing operators, taking on ” China World Top brand “,” National quality Award “,” China industry Award “and other awards. As an entrepreneur, Gao has a strong sense of social responsibility in the glory of charity, science, education, environmental protection and public distress to save trapped and so invest a lot of energy and money, once personally invested a total of 130 million yuan into the country’s top ten off village – Compro village. Gao Dekang was selected twice Ministry of Civil Affairs, “China mainland philanthropist list,” founded many years Bosideng cumulative donations to the community of nearly 700 million yuan, enterprises and individuals, respectively, in 2011 and 2012 for two consecutive years in the Ministry of Civil Affairs issued ” China charity Award. ” Gao Dekang also carry forward the humanitarian spirit, full self-donated 50 million yuan to set by the Ministry of Civil Affairs directly under the management of the “love Dekang Foundation”, dedicated to public charities, promise to love glorious cause in the end. Gao Dekang create a brand, Industrial serve the country, is a legendary Chinese private entrepreneurs, but also Chinese firm promoters of international brands. Has been awarded a special contribution to the development of Chinese apparel business hero, Chinese textile entrepreneurs feats, Chinese apparel industry meritorious service medal, China down garment experts, China Youth Volunteers Special Contribution Award, outstanding entrepreneurs, Chinese textile and apparel leader and other honors, and more times by the party and state leaders cordially received. Gao Dekang contribution to society and business excellence and success, in recent years has honored as CCTV China Economic Man of the Year, Person of the Year Chinese brand, China’s top ten entrepreneurial leaders, the global Chinese leaders, the Forbes Global Chinese fashion 25 other honors.
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About Bosideng: Bosideng is a Chinese enterprise that exclusively sells down jackets and products.
Meisong Lai
Founder & Chief Executive Officer of ZTO Express
Meisong Lai is the Company’s founder and has served as chairman of the Company’s board of directors since 2013 and chief executive officer since the Company’s inception. Meisong Lai is the deputy chairman of the China Express Delivery Association. Meisong Lai is a prominent figure in China’s express delivery industry and has been deeply involved in the industry for over 15 years. Meisong Lai is currently attending “Lakeside University,” a senior executive training program founded by Jack Ma, founder and chairman of Alibaba Group.
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About ZTO Express: ZTO Express is a logistics company that provides shipping and delivery services to Alibaba.
George Yan
Founder and CEO of Clobotics
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About Clobotics: Clobotics provides intelligent computer vision solutions for the retail and wind power sectors.
Shengqiang Chen
CEO of JD Digits
Shengqiang Chen has served as Chief Executive Officer of Internet Finance at JD.com since September 2013 and is in-charge of the establishment and development of their new internet finance business. Chen has over 15 years of experience in finance and accounting management in China. Chen was JD.com’s Chief Financial Officer from March 2012 to September 2013, their Finance Vice President from January 2009 to March 2012 and their financial controller from April 2007 to December 2008. Chen received a Bachelor’s Degree in Accounting from Beijing Technology and Business University and an MBA degree from Beijing Institute of Technology in Beijing and has completed his studies at the EMBA program of China Europe International Business School.
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About JD Digits, JD.com: JD Digits (formerly JD Finance) works to connect financial and physical industries with digital technology.
Haibo Chen
Founder & CEO of DeepBlue Technology
Haibo Chen, the founder and CEO of DeepBlue Technology (Shanghai) Co.,Ltd, who also is one of the Shanghai Smart Community committee member, 20 years of experience in the retailing field and the access to cutting-edge technology he has makes Haibo become a pioneer in the smart retailing industry. He set up Austway Group in Australia in 2005, which has become a comprehensive diversified investment technology enterprise involving artificial intelligence, medical services，Finance & Securities，international trade and so on. In 2011, Haibo on behalf of overseas Chinese from Australia joined the “Round Table of World Chinese Business Leaders” invited by Overseas Chinese Affairs Office Of The State Council. In 2014, Haibo founded DeepBlue Technology with his doctor/postdoctor team when he came back to China. DeepBlue Technology is a global leading enterprise in the field of intelligent consumer goods retailing providing various smart upgraded solutions for traditional retailers. FacePay was launched in 2014 as an internal biometric payment tool. It has the lowest false recognition rate in the market and has gained a strong support from China UnionPay. It has been a link to all banks of non-media hand scan payment tool. In 2017, DeepBlue Technology launched quiXmart intelligent system, which is used for the traditional retail intelligent upgrade and intelligent city / intelligent community management services. quiXmart intelligent system is based on computer vision and deep learning algorithm. Haibo himself has gained over 40 technical patents such as biometric ID recognition, computer version, directional sound source, and smart equipment in China and Australia.
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About DeepBlue Technology: DeepBlue Technology (Shanghai) Co. Ltd creates smart retail systems using computer vision, AI, and analytics.
Changxun Sun
Founder and CEO of Yuntongxun
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About Yuntongxun: Yuntongxun provides cloud communication services to businesses and developers.
Changxun Sun
Founder and CEO of Yuntongxun
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About Yuntongxun: Yuntongxun provides cloud communication services to businesses and developers.
Yili Wu
CEO of SandStar
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About SandStar: SandStar is an artificial intelligence platform that provides computer vision technology to the retail industry.
Ashmit Bhattacharya
Founder & Chief Executive Officer of KargoCard
Ashmit Bhattacharya held technical management positions at General Electric, eBenefits and Safeway.com. After joining Blackhawk Network as vice president of research and development, he led the technical team at Blackhawk Network, defining and designing a high redundancy payment clearing and settlement system based on POS terminals, Web and Mobile prepaid during the start-up period for the company. As a co-founder, Ashmit Bhattacharya has successfully sold the prepaid card exchange company Plastics Jungle to InComm. Ashmit Bhattacharya graduated from India Mangalore University, holds a Bachelor of Engineering.
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About KargoCard: KargoCard is the leading prepaid gift card distribution and processing platform in China.
Chen Ziling
Founder & CEO of Bingobox
Zilin Chen is a serial entrepreneur with over 8 years of IT experience and 7 years marketing management experience. He started his first adventure from 2005 in Beijing and developed a mobile map APP with real-time traffic information named Tiger. In 2008 he founded Bike Share, a project to rent a bike with mobile phone which was crazy to most people at that time. After a few years back to the advertising industry, he started Bingofresh in 2013, the biggest fresh e-commerce company in South China. In 2016 Feb., he founded BingoBox and now becoming the pioneer of new retailing in China. BingoBox is the first scalable automated convenient store in the world. It gives people a new shopping channel with much higher efficiency and better experience, which was believed to be a significant part of future retail scenarios.
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About Bingobox: Bingobox is an unmanned convenience store startup operating in China.
Laetitia Lim
CEO of Quividi
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About Quividi: Quividi is the leading audience & campaign intelligence platform.
Yizan He
Founder and CEO of Alfilo Brands
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About Alfilo Brands: Alfilo Brands is a consumer products company that holds licensing rights to art, cultural, fashion, and entertainment properties.
Loic Kobes
Co-Founder & CEO of Coolhobo
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About Coolhobo: Coolhobo is a location-based mobile AR shopping app.
Jenny Qian Zhiya
Founder & CEO of Luckin Coffee
Jenny Qian Zhiya is the founder & CEO of Luckin Coffee.
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About Luckin Coffee: Luckin Coffee is a tech-driven retail model designed to provide coffee and other products.
Zhang Ye
Founder & CEO of Yiguo.com
Zhang Ye, CEO and Founder of Yiguo.
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About Yiguo.com: Yiguo.com, an e-commerce platform owned and run by Shanghai Yiguo E-Commerce, sells fresh food online.
Osamu Kaneda
Founder and CEO of Yo-ren
Osamu is a founder CEO of Yo-ren ltd. in China, which provides digital marketing solution to wide range of corporations targeting internet savvy Chinese consumers. Prior to that, he was a partner of McKinsey & Company. He is one of the leaders of McKinsey’s Asia Pacific consumer practice as well as McKinsey’s Japan recruiting and human development. He was also involved in UNDP’s Growing Sustainable Business project as an adviser in Indonesia. Before McKinsey, Osamu worked at Japanese Ministry of Finance for international financial policy making at the time of Asian currency crisis. With those government/social/private sector experiences’ crossover, Osamu has been serving a wide range of institutions as either a board member or an adviser. He holds a B.A. in economics at University of Tokyo and a MBA at University of Rochester with distinction.
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About Yo-ren: Yo-ren develops customized content marketing strategies based on the differences between brands and target customers.
Rixue Li
Founder & CEO of Secoo
Rixue Li is a Founder & CEO at Secoo.
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About Secoo: Secoo is a one-stop comprehensive luxury products and services platform in China.
Lei Peng
Co-Founder & CEO of Keruyun
Peng Lei has graduated from the University of Science and Technology of China with a bachelor’s degree in mechanical and electrical engineering, and received a master’s degree in software engineering from Hong Kong Polytechnic University. Since in the University, Peng Lei has founded four internet companies specializing in different areas, including: Social Contact, Big Data, Group Buying and SaaS System. With “Life is Great” as his entrepreneurship values, Peng Lei established Keruyun in 2012, which is an internet company dedicated to providing new generations of intelligent SaaS system to service operators engaging in catering, retailing and other service businesses.
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About Keruyun: Keruyun is one of the Top Global O2O & SaaS technology providers in the F&B, Retail and Services industry.
Roy Fan
Co-Founder and CEO of Pocket Noir
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About Pocket Noir, Secre Coffee: It is an online platform based for companies selling digital products.
Ted Hopkins
Co-Founder/CEO of ARO Entertainment
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About ARO Entertainment: ARO Entertainment manages and distributes the World’s largest celebrity brands in the World’s largest fan economy in China.
Daini Xu
Founder and CEO of O2Bra
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About O2Bra: O2Bra is a mobile app that provides underwear recommendation, sharing and shopping guide for female users.
Gary Ge
Founder and CEO of Fanli
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About Fanli: Fanli is a Chinese online shopping site that facilitates third party purchases of various customers.
Yongchang Geng
Founder and CEO of Fanli
Yongchang Geng is the founder and chief executive officer of Fanli Website, an online web-based shopping portal in China. Prior to that, he was employed as a senior engineer at Pactec Soft, an American internet company focused on web development and project management. Geng holds a bachelor’s degree in engineering from Tongji University.
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About Fanli: Fanli is a Chinese online shopping site that facilitates third party purchases of various customers.
Lin Jianghuai
CEO of Taoping
Lin Jianghuai is the CEO of Taoping.
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About Taoping: Taoping specializes in the provision of integrated cloud-based solutions of internet-of-things.
Xiao Yu
Founder & CEO of Epet.com
Xiao Yu is the Founder and CEO of Epet.com.
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About Epet.com: Epet is a chinese e-commerce platform.
Kevin Shi
Co-Founder & CEO of babemax
Kevin Shi is Co-Founder & CEO at Aiyingshi.
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About babemax: babemax is the Chinese maternity and baby products retailer.
Huang Tao
Founder & CEO of Lili & Beauty
Huang Tao is a Founder & CEO at Lili & Beauty.
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About Lili & Beauty: Lili & Beauty is Shanghai-based cosmetics e-commerce platform.
Steve Murray
CEO / Co-Founder of Whoolala
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About Whoolala: Whoolala is a fair online marketplace that enables its users to discover and share their fashion sense.
Steve Tsai
CEO of KABOB | AIoT and Retail SaaS
Founder / CEO / Solution Director at KABOB Run Shops, Beyond Expectation! Retail SaaS Expert / Entrepreneur
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About KABOB | AIoT and Retail SaaS: One Cloud of Foods and Retail Chains, with AI, Devices, Automation and Staff apps.
Muwang Chen
Chief Executive Officer of Pupumall
Muwang Chen is the founder, chairman, and CEO of Pupumall.
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About Pupumall: Pupumall develops a platform for instant delivery of fresh produce that covers a broad range of products from supermarkets.
Huire Zhang
CEO of New World Department Store China
Zhang Huire currently works as the CEO and Executive Director for New World Department Store China. He has more than 30 years of experience in the retail industry and has extensive experience in managing retail stores in China, Hong Kong and Taiwan. Prior to joining the Group, Mr. Zhang held a number of senior management positions in a number of large retail groups in Hong Kong and Taiwan, including the retail department of a large Japanese department store in Hong Kong and a UK-based integrated company, and a large pharmaceutical retail company in Taiwan Served as general manager.
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About New World Department Store China: New World Department Store China owns and operates department stores.
Huijun Zhang
Founder & CEO of Pinwine.cn
Huijun Zhang (品尚红酒张辉军) is the chairman and CEO of Pinwine.cn, an e-commerce website that enables users to buy imported red wine from the Southern China Area. Prior to that, he worked as the sales director of the European quarter of Huawei Software. Zhang obtained his bachelor’s degree in computer science from Wuhan University in 1997.
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About Pinwine.cn: Pinwine.cn is an e-commerce website focused on the sales of imported red wine in Southern China.
Bowen Dong
Founder and CEO of Xinshang
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About Xinshang: Xinshang is a Chinese customer to customer(C2C) marketplace for secondhand luxury goods.
Kaijun Bu
CEO & Founder of ChaoWIFI
Kaijun Bu (卜凯军) is the CEO & Founder of ChaoWIFI, a Chinese provider of business applications and wireless marketing solutions to Wi-Fi, advertising, and indoor positioning systems. Bu also founded Hangzhou One-way Street Communication and Tidal WiFi.
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About ChaoWIFI: ChaoWIFI is focused on providing business apps and wireless marketing solutions for WIFI, and advertising, indoors positioning, and more.
Guoqiang Li
CEO of Zhongsheng Group
Guoqiang Li is our vice-chairman and chief executive officer as well as our other founding partner. He is responsible for the overall management and operations of the Group. Guoqiang Li has more than 20 years’experience of the PRC automobile industry and is currently the deputy chairman of China Automobile Dealers Association. He had received Distinguished Lexus Dealer Awards in 2007 from Toyota Motor (China) Investment Co., Ltd.
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About Zhongsheng Group: Zhongsheng is a multinational automotive retail and services company that focuses on luxury and mid-to-high end automobile brands.
Weihong Xu
Founder and CEO of Haiziwang
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About Haiziwang: Haiziwang is an emerging maternity-infant-children specialty retailer as well as a child growth and development service provider.
Limin Yan
Founder and CEO of Guoxiaomei
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About Guoxiaomei: Guoxiaomei is a self-service smart shelf business operator that places snack bars in corporate offices.
Wu Fei
Founder and CEO of Seniverse
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About Seniverse: Meteorological service provider targeting the retailing industry based in Beijing.
Wu Fei
Founder and CEO of Seniverse
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About Seniverse: Meteorological service provider targeting the retailing industry based in Beijing.
Yufeng Ma
CEO of Buy buy tea
Yufeng Ma (马玉峰) is the CEO of Buy buy tea, a vertical information e-business platform for the Chinese tea industry. He is the CEO of Shandong Huaxia Tea Union Tea Industry (Group) Co., Ltd. and is also the vice chairman of Tea Culture Association of Shandong Province. Ma was a part-time economics professor at Qufu Normal University.
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About Buy buy tea: Buy buy tea operates a Chinese business-to-consumer vertical that provides online retail services of tea.
