At CEO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top Chicago based CEO’ operating in the Fitness space. If you think a CEO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.

John Golden
Chief Executive Officer of Vital
John Golden is a chief executive officer in Vital Neuro since 2020.
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About Vital: Vital is a neurotechnology firm its mission is to create clinical-grade wearable solutions to reduce stress and achieve mental wellness.
Tal Gilbert
CEO of Vitality Group
Tal Gilbert is passionate about building profitable businesses that improve health. His background is in innovation and product development, using behavioral economics and digital health tools to develop insurance-linked products that help make people healthier. Previously, he led Vitality’s innovation and marketing in the US, developed partnerships with life insurers John Hancock and Manulife, and helped set up and grow Vitality’s international businesses. He is a Fellow of the UK Institute of Actuaries and a graduate of the University of the Witwatersrand, and has a Master’s degree from Oxford University.
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About Vitality Group, Vitality Group: Vitality encourages individuals to commit to long-term healthy changes in how they live, work, exercise and eat.
Scott McLaughlin
CEO of YgEia3
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About AgoraLV, YgEia3: YgEia3 works with corporations developing comprehensive wellness testing for each company.

Arnav Dalmia
Founder & CEO of Cubii
Arnav Dalmia is the Founder & CEO at Cubii by Fitness Cubed
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About Cubii: Cubii offers an under-desk elliptical trainer which integrates wirelessly with mobile devices and fitness trackers.

Kurt Seidensticker
Founder & CEO of Vital Proteins
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About Vital Proteins: Vital Proteins engages in providing natural, whole food proteins that support animal well-being and sustainable eco-friendly practices.
Deanie Elsner
CEO of Charlotte’s Web
Deanie Elsner is Kraft’s Executive Vice President and Chief Marketing Officer, responsible for building on the strength of the company’s unrivaled brands through the development of world-class marketing and innovation that drives consumer engagement and contributes to the company’s volume and revenue growth. She was appointed to this newly created position in February 2013. In her previous role as EVP and President of Kraft’s Beverages business, Deanie had oversight for manufacturing, marketing and sales of iconic brands like Maxwell House coffee – one of Kraft’s “billion-dollar brands” – and Kool-Aid beverages. Other well-known names within her portfolio were Capri Sun, Country Time, Crystal Light, Gevalia, and the company’s single-serve beverage system, Tassimo. She held this position since May 2010. Deanie joined Kraft in 1992 as an Assistant Brand Manager in Glenview, Illinois. She held a variety of marketing management positions in Grocery and Kraft’s former pizza business before being named Category Business Director, Boca Foods. In that role, Deanie managed the integration of Boca Foods into the Oscar Mayer Division in 2001. Two years later, she was appointed Category Business Director for Lunchables lunch combinations and was recognized for turning that business around. Subsequently, Deanie managed Kraft Foods Inc.’s European coffee business. In that role, she was instrumental in turning around the coffee business in Europe and in establishing a clear roadmap to success for this category.
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About Charlotte’s Web: Charlotte’s Web products are made from our world-renowned hemp genetics grown 100% in Colorado.
Matthew Knippen
Co-Founder & CEO of Charge Running
Matthew builds apps for the iPhone and iPad, and has been doing so since the release of the iPhone SDK in 2008, working on over 50+ applications in his career. He holds a Bachelor’s Degree in Computer Science from Illinois Institute of Technology, and is the CEO and Co-Founder of the CHARGE Running. In his spare time, he likes to perform magic, slalom water ski, play the saxophone, solve the Rubik’s Cube, and play the board game Go.
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About Charge Running, Zwiffer: Charge Running is a mobile fitness app that provides interactive, trainer-led running classes, and live leaderboards.
Terrence Ryan
CEO, Chairman & Founding Partner of Calcium
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About Calcium, Discovery Health Partners: Calcium is reshaping the healthcare ecosystem by giving individuals more control over their health records, decisions and care.

John Contreras
CEO & Co-Founder of MoveSpring
John Contreras is the Co-Founder and CEO at MoveSpring.
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About MoveSpring: MoveSpring is a fun, simple, highly engaging health platform enabling employers to educate and motivate employees toward better health.

Rob Butler
Chief Executive Officer of Wondr health
Before founding Maestro Health, Rob Butler was President of PayFlex, a leading employee benefit program administrator. Under his guidance, PayFlex became the nation’s leading provider of healthcare savings account administration and was acquired by Aetna in 2011.Rob was appointed CEO and Head of the newly combined Aetna and PayFlex Consumer Financial Solutions Division, which he led until he created Maestro. Prior to these endeavors, in 2000, Rob took on the role of Executive Vice President at MBI, the pioneer of the employee benefits debit card. In his five years with the company, they became known as “one of the top innovators in the healthcare marketplace” and were acquired by Metavante.
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About Wondr health: Wondr health is a digital behavioral change program that teaches clinically-proven weight management skills.

Pardeep Athwal
Co-Founder and CEO of Orunje
Dr. Athwal is a radiologist who has dedicated the last decade of his life to healthcare. He has published numerous articles pertaining to multiple facets of medicine, and has presented his research at numerous national conferences. During his training, Dr. Athwal decided to pursue a master’s in business administration with an emphasis on healthcare leadership. As he came to better understand the business of healthcare, he found a large disconnect between patients and physicians. Since then, he has played an active role in many healthcare leadership societies and his ultimate goal with Orunje is to reshape the healthcare frontier.
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About Orunje: Orunje is a location based platform, which connects patients with vetted local area doctors and nurse practitioners.

Victor Mateevitsi
Founder and CEO of HealthBar
Wearable technologies expert interested in human and sensory augmentation. Currently a PhD student at the Electronic Visualization Laboratory, University of Illinois at Chicago, he has been named one of the “20 in their 20s” by Chicago Crain’s Bussiness Magazine and awarded the “Fifty For The Future” award. He has worked for Pixar, DreamWorks Animation and the Academy of Motion Picture Arts and Sciences.
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About HealthBar, SpiderSense: HealthBar offer a fitness tracker that makes individuals healthier by suggesting them to move and walk more.

George Monical
CEO of MiGym
I’m passionate about building a great team that is focused on driving a great user experience. My promise to our club partners is that I will do everything that I can in order to ensure that my team is authentic, transparent, and professional. We are going to get things done for you and we are all going to have fun doing it.
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About MiGym: MiGym is a Chicago-based mobile app solution provider that helps gyms across America become a constant part of their members’ lives.

Solomon Arman Nabatiyan
Founder & CEO of Cervia Diagnostic Innovations
Solomon is currently a Research Professor and Director of Clinical Technologies in the Department of Internal Medicine at Rush University Medical Center in Chicago, investigating the relationship between natural human immunity and the development of cancer. He has published many scientific papers and is the inventor of several US patents. He received his Bachelors of Science at the University of Illinois in cellular and molecular biology, his master’s degree in Neurophysiology at the University of Cambridge in England and his PhD at the University of Cambridge in cancer cell biology. His PhD adviser, Prof. John Gurdon, received the Nobel Prize in Medicine in 2012. After receiving his PhD, he was a lecturer and research fellow at the Department of Oncology/Genome Damage and Stability Center at Sussex University in England. There he did research in cancer genetics relating to oxidative damage of genetic material and mechanisms of epigenetic change leading to cancer formation in cervical and bladder tissue. He then moved back to the Chicago area where he took up a post for five years at Northwestern University as a Research Professor in the Department of Biomedical Engineering. He was recently elected to the USA’s Who’s Who in Science and Engineering and is policy advisor to Illinois representative Daniel Biss on state-wide initiatives on entrepreneurship and innovation. His policy recommendations led to introduction of legislation (Senate Bill 107) into the state assembly in June 2011 that unanimously passed the House and Senate floors and expanded the Technology Development Account (TDA), authorizing the State Treasurer to allocate $64 Million of the Treasurer’s investment portfolio in Illinois venture capital funds. He is also a poet of 5 published volumes that follow an Eastern theme of mediation and inner harmony.
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About Cervia Diagnostic Innovations, Rush University: Cervia Diagnostic Innovations is a social enterprise company that serves as a developer of point-of-care technologies for cervical cancer.
Dale Taylor
CEO of AbelsonTaylor
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About AbelsonTaylor: AbelsonTaylor has remained singularly focused on brands that help people live healthier lives.
Lisa Medalie
Founder & CEO of DrLullaby
Lisa Medalie currently works as the Founder and CEO for DrLullaby.
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About DrLullaby: DrLullaby is a digital platform that provides parents with evidence-based sleep strategies for their children and families.

Matthew Kornblatt
CEO & Owner Principal of RightFit Personal Training
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About RightFit Personal Training: RightFit Personal Training is an online marketplace connecting consumers with independent personal trainers throughout the country

Jeff Semenchuk
CEO of Zest Health
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About Zest Health: Zest Health provides a mobile application for consumers, employers, and providers to be more informed health consumers.

Jeff Semenchuk
CEO of Zest Health
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About Zest Health: Zest Health provides a mobile application for consumers, employers, and providers to be more informed health consumers.