At CEO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top Brazil based CEO’ operating in the Shopping space. If you think a CEO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Israel Salmen
CEO and Co-Founder of Méliuz
Méliuz is a Brazilian web platform that enables users to earn cash-back when shopping online. Unlike traditional rewards programs that offer collective points with questionable value or miles that expire, Méliuz gives users something they can appreciate: cash-back in their bank accounts with every purchase in major Brazilian online stores. Retailers increase their sales volume, get recurring customers and acquire new ones due to the added incentive of a reward. Méliuz has a large retailer base of over 1,600 stores including giants like Walmart and Amazon and is building a user base that is expected to increase to one million active users this year.
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About Endeavor, Méliuz: Meliuz owns and operates an online platform that offers consumers with free discount coupons from Brazilian online stores.

Guillermo Freire
Founder & CEO of TROCAFONE
Guillermo Freire is Founder & CEO at TROCAFONE.
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About TROCAFONE: Trocafone is an online marketplace to buy and sell used electronics, particularly smartphones.
Andreas Blazoudakis
Founder and CEO of Delivery Center
Andreas Blazoudakis is the founder and CEO of Delivery Center.
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About Delivery Center, netspaces: Delivery Center is a delivery service provider that allows people to shop without leaving where they are.

Bruno Piveta
CEO of IcozWeb Digital Solutions
27 years old, entered the world of E-commerce back in 2006 when he started working on his first online store, through which he discovered Google AdWords and organic indexation. It was love at first sight. Eventually, his SEO feats caught the attention of Google itself, where he was invited to work as an Account Manager. At Google, Bruno perfected his craft for a year before eventually resigning in 2010 to pursue the dream of creating his own company. That same year he started a degree in Publicity and Advertising and founded E2W, an agency focused in Digital Marketing. In 2012, as prospects grew ever more promising, he decided to quit college in order to focus 100% of his time on the new company, buying his old partner’s share and rebranding the enterprise as Icoz. This reborn project, with the help of new partners, evolved to become IcozWeb, a full-fledged E-commerce platform. Today, Bruno holds every single Google AdWords certification and manages over 150 accounts from agencies all over the country, while also taking care of campaign management for each IcozWeb customer – free of charge.
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About IcozWeb Digital Solutions: IcozWeb focuses on e-commerce business with the sole propose of making the stores sell more.
Frederico Gontijo
CEO of Rise Retail
Frederico Gontijo is the CEO of Rise Retail. He holds a bachelor’s degree in business administration from Ibmec.
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About Rise Retail: Rise Retail is a company that specializes in providing point-of-sale marketing solutions.

Guilherme Vieira
Founder and CEO of Pelando
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About Pelando: Pelando is an online platform where users can find and share product deals, promotional codes, and vouchers.
Thiago Brandão
CEO and Co-Founder of Cuponeria
Thiago Brandão is the CEO and co-founder of Cuponeria. He is also the co-founder of Innoventures. Thiago graduated with a bachelor’s degree in economics from Fundação Getúlio Vargas.
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About Cuponeria: Cuponeria is a mobile based coupons platform that alerts users when there’s deal near them.
Tatiana Pezoa
CEO of Trustvox
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About Ledface, Trustvox: Trustvox collects reviews from customers who purchased e-commerce products and publishes them on product pages with Sincerity Seals.
Erick Levay
CEO of Offletz
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About Offletz: Offletz is a web-based platform that uses targeted discount coupons to attract customers to its users’ businesses.