At CEO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top Brazil based CEO’ operating in the Home Decor space. If you think a CEO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.

Andres Mutschler
Founder & CEO of Westwing
Andres Mutschler is the Managing Director at Westwing Brazil. Before joining Westwing, Andres worked as an Engagement Manager at McKinsey & Company and founded a daily deals website in Latin America. Prior to that, he worked in consulting and M&A at A.T. Kearney, Crescendo Partners and Allianz Capital Partners. He holds an industrial engineering degree from USP, Brazil and an MBA degree from INSEAD, France.
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About Westwing: Westwing engages in the home and living e-commerce business and offers home decor products.
Daniel Scandian
CEO & Founder of MadeiraMadeira
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About MadeiraMadeira: MadeiraMadeira is an online marketplace that specializes in home products.
Diego Simon
Founder & CEO of Viva Decora
At the beginning of 2009, I joined VivaReal to spearhead its operations in Brazil as a co-founder. Working from my tiny home office, I visited more than 1,000 potential clients, closing in person the first 25 contracts and initiating the commercial expansion in the country. With the help of a small sales team in São Paulo, in 2011 we grew to 400 active advertisers and 25 employees. In 2012 I led the national expansion of the company, opening 8 new sales offices in 9 months, starting new operations all over the country. VivaReal grew to 100 employees and 1,500 active advertisers by the end of 2012. In HR, I supported VivaReal to scale from 1 employee in Brazil in 2009 to 250 in the second quarter of 2014. I’m a company culture enthusiast, so the creation and dissemination of strong core values was a priority for me, since the company was growing so fast. I participated as a speaker in more than 200 events for the real estate and the home decor industries, talking about digital marketing and new technologies all over Brazil. More than 30,000 professionals attended my lectures in the past years. In 2014 I became the founder of Viva Decora, the leading home decor marketplace in Brazil. The new company became independent in September 2017. I’m currently an investor on VivaReal.
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About AoCubo, Play2sell, Viva Decora: Viva Decora operates a platform that sells goods and services related to refurbishing, remodeling, and decorating.

Leandro Araujo
CEO | Co-founder of Hometeka
Leandro Araujo is Co-founder and CEO at bim.bon, a platform for the construction and home improvement markets, leader in its industry in Brazil. As part of bim.bon team, launched the project from scratch, successfully sought public funding for P&D and led the company in bootstrapping until closing its Series A investment; now searches paths for business acceleration and internationalisation. All thanks to a handful of failures, some successes and a lot of learning, applying in practice the concepts of Lean StartUp and Customer Development.
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About Hometeka, Ideation Brasil: Hometeka connects brands of architecture and decoration to an ever-growing community of thousands of consumers across Brazil.
Caroline Dias
CEO of Montacasa
Caroline is the founder and CEO of Montacasa.
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About Montacasa: Montacasa is a Brazilian home decor and gourmet marketplace.