At CEO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top Brazil based CEO’ operating in the Retail Technology space. If you think a CEO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Diego Libanio
Founder & CEO of Mercê do Bairro
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About Mercê do Bairro: Mercê do Bairro is a virtual retail chain that offers digital solutions to help small grocery stores increase revenue and cut costs.
Felipe M. Lo Sardo
Co-Founder & CEO of Goomer
Felipe M. Lo Sardo is the Co-founder and CEO at Goomer.
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About Goomer: Goomer is an omnichannel platform designed to assist food service businesses.
Dominique Oliver
CEO & Founder of AMARO
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About AMARO: AMARO is a digitally native brand destination for women’s fashion, beauty, wellness and home decor products in one place
Bernardo Arrospide
Co-Founder & CEO of 4vets
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About 4vets: 4vets offers applied technology in the distribution and retail network of veterinary and animal health products.
Carlos Netto
CEO of Matera
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About Matera: Matera offers a solution for promoting a digital transformation for financial, risk, and retail markets.
Janderson Araujo
Founder and CEO of Sizebay
Janderson Araujo (32) is from Joinville (SC), married to Patricia de Castro Araujo and father of Benjamin and Alice. He enjoys discussing ideas, reading, traveling, listening to good music and watching movies and serials. He is a consultant for companies in the areas of marketing, branding and digital business, founder and CEO of Sizebay startup. He is passionate about technology, convergence, communication and brands.
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About Sizebay: Sizebay solves the complexity of selling clothes over the internet by eliminating size uncertainty and customizing the consumer experience.
Sebastian Lucca Netto
CEO & Co-Founder of Numenu
Sebastian Lucca Netto is the CEO and co-founder of Numenu.
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About Numenu: Numenu is an online platform that allows residents to make purchases within ground floor of their residential condominiums.
Luis Fernando Bueno Vidigal
Founder and CEO of Napp Solutions
Luis Fernando Bueno Vidigal is the Founder and CEO of NAPP Solutions.
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About Napp Solutions: Napp Solutions is leading integration company that helps business break through offline to online barriers.

Humberto de Andrade Soares
Chief Executive Officer of ALavadeira
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About ALavadeira: ALavadeira provides laundry services.

Victor Key Harada
CEO of Priced
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About Priced: Priced uses data science to generate consumer & market insights and help translate those findings into concrete business intelligence.
Leonardo Frade Maciel
Chief Executive Officer of aftersale (Formerly Send4)
Co-Founder of Send4 | 500 Startups B25 | Former Director at Endeavor Brazil Passionate about business, technology and innovation. Helped several high growth organizations to achieve their potencial, from NGOs and multinationals to startups, in Brazil, Belgium, Portugal, Romania and Silicon Valley. As director of Endeavor Brazil, I was responsible for all the regional operations in the country, directly launching new offices in Paraná and Santa Catarina states.
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About aftersale (Formerly Send4): aftersale has a complete customer loyalty/retention solution for the return of products.

Paulo Garcia
CEO of InfoPrice
Paulo Garcia serves as Founder and Chief Executive Officer at InfoPrice.
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About InfoPrice: INFOPRICE is a business intelligence company focused on physical retail pricing.
João Cristofolini
Founder and CEO of Pegaki
João Cristofolini built a network of franchises with more than thirty units in Brazil, founder of SummaryCast, an accessed business podcast of iTunes in Brazil. Author of six business books, and CEO and founder of pegaki.
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About Pegaki: Pegaki is a network of withdrawal points for products purchased over the internet.
Marco Zolet
Founder & CEO of Supermercado Now
Marco Zolet is a co-founder and CEO at SupermercadoNow.
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About Supermercado Now: Supermercado Now is an online supermarket platform that connects the consumer who seeks practicality in shopping.