At CEO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top Beijing based CEO’ operating in the Shopping space. If you think a CEO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Liyia Wu
Founder & CEO of ShopShops
Wu graduated with a double major in finance and accounting from Sauder’s Business School of the University of British Columbia, which she put to use towards a media and advertising job in Beijing. In 2005, she moved to New York City and switched gears to study fashion merchandising at Parsons, and after working for a fashion brand as a merchandiser for three years, Wu founded a boutique in Beijing that carried only U.S. designer brands, including Tory Burch, Loeffler Randall and Helmut Lang, among others. In 2009, she started her own contemporary fashion label, which was sold out of its own boutiques in Beijing, as well as retailers across China. By 2015, she combined her business and fashion knowledge from both the U.S. and Beijing to launch the app ShopShops, which, originally, served as an online directory of U.S. retailers for Chinese travelers whose plans involved a lot of shopping.
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About ShopShops: ShopShops is a livestream, interactive cross-border shopping marketplace that connects retail stores globally with Chinese consumers.
Ou Chen
Founder & CEO of Jumei
Chen Ou is the founder of Jumei, a company providing cosmetic products online. Jumei is now a leading cosmetics e-commerce platform in China offering a wide range of up-market products from Calvin Klein, Estee Lauder, Avon and Elizabeth Arden. Jumei has four million registered users and is expected to grow further in the coming years. In 2005 Ou founded an online gaming platform, Gerena, while he was still in school. Ou entered Nanyang Technological University in Singapore at the age of 16 after being awarded a scholarship. Chen obtained MBA from Stanford University at the age of 26.
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About Jumei: JuMei.com is a China-based online cosmetic shopping platform focused on make-up and skin-care brands.

Albert Shen
Cofounder/ CEO of BorderX Lab
He devoted himself in personalized advertising research and user behavior analytical modeling based on Hadoop cloud computing platform in America’s biggest data exchange and DMP company Bluekai. He was engaged in search algorithm, including personalized search and search result real-time dynamic test platform based on user behavior in Google headquarters in Silicon Valley. He has a Ph.D. in University of Illinois in the United States majored in computer science. His research directions include information retrieval and data mining. His doctoral thesis is Personalized Search. He also published thesis on SIGIR, SIGKDD, WWW, CIKM, ICDE and UMAP during his doctoral period. One of the patents he applied during his doctoral period was Real Time Implicit User Modeling for Personalized Search (pending), which was commercialized in startup company Surf Canyon in Silicon Valley. He got his bachelor degree from Nanjing University majored computer science. He is the Executive Director of Beyond.
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About BorderX Lab: Democratization of global shopping via intelligent mobile robot; connect global brands with emerging Chinese consumers.
Yirong Xu
Founder and CEO of HIGO
Yirong Xu is the Founder and currently works as the CEO for HIGO.
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About HIGO, Meilishuo: HIGO is the Chinese version of Farfetch.
Rixue Li
Founder & CEO of Secoo
Rixue Li is a Founder & CEO at Secoo.
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About Secoo: Secoo is a one-stop comprehensive luxury products and services platform in China.
David Zhao
CEO & Founder of ShangPin
After extensive work experience with Chinese state-owned financial institutes, David Zhao went to the United States in 2000 for further studies. He later worked in several senior management roles in a number of NYSE listed companies including HP and MOVE. David is an expert in internet SNS, B2C platforms and SAAS commercial modeling. David returned to China in 2005 to establish Vansky Technology with an innovative new e-commerce model to manage credit card members’ online shopping services for a number of major Chinese banks on a strategic alliance and retainer service basis. Equipped with his vast and in-depth e-commerce expertise and keen insight into China’s upper-end consumer segment market development, David seized the market opportunity by founding ShangPin. com in 2010 to focus on direct exclusive high-end fashion sales.
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About ShangPin: ShangPin.com is an e-commerce platform offering branded and seasonal luxury products in China.