Boardroom Media (CEO News)
At CEO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top Beijing based CEO’ operating in the E-Commerce space. If you think a CEO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Lei Xu
CEO, JD Retail of JD.com
Lei Xu is CEO of JD Retail, responsible for the development, operation and strategy of the company’s retail business, both online and offline. Since joining JD in 2009, Lei Xu has held several leadership roles within the sales and marketing divisions of JD’s retail business, including head of marketing and branding, head of JD Wireless, and head of JD’s marketing and platform operations. Under his leadership, the company successfully rebranded itself from 360buy to JD.com and launched its popular mascot, Joy. Lei Xu was responsible for the launch of JD Plus, the first paid membership service in China’s e-commerce industry, as well as JD’s Super Brand Day strategic marketing program. He also leads JD’s Kepler open platform, a key pillar of JD’s Retail as a Service strategy that leverages JD’s strengths in logistics, marketing, finance, and other areas to help partners to expand their online businesses. Before joining JD, Lei Xu held several senior roles in marketing and operations at Lenovo, Allyes and Belle E-Commerce. Lei Xu holds an EMBA degree from China Europe International Business School.
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About JD.com: JD.com is an internet company and online consumer electronics retailer in China.
Haoyu Shen
CEO – JD Mall of JD.com
Haoyu Shen has served as the Chief Executive Officer of JD Mall, JD.com’s B2C business group, since April 2014. From August 2011 to April 2014, he was JD.com’s Chief Operating Officer, in charge of their entire supply chain management and customer service functions. Shen has extensive experience across different countries and industries. Prior to joining JD.com, Shen worked at Baidu, Inc., the leading Chinese language internet search provider, where he served as a Senior Vice President from January 2010 to July 2011 and the Vice President of Business Operations from July 2007 to July 2010. From June 2001 to June 2007, Shen worked at American Express in New York as a Director at the Strategic Planning and Business Development Group, a Vice President at the Prepaid Card Group and a Vice President at the U.S. Consumer Card Group. Prior to that, Shen was a Management Consultant at McKinsey & Company from 1997 to 2000 and a Financial Analyst at Sinochem Group from 1992 to 1995. Shen received a Bachelor’s degree in International Finance from People’s University of China in Beijing and an MBA degree from the University of Iowa. Shen is a CFA charterholder.
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About JD.com: JD.com is an internet company and online consumer electronics retailer in China.
Mark Yang
Founder & CEO of Chehaoduo
Haoyong Yang is the founder and CEO of Ganji.com and Chehaoduo (Parent company of Guazi and Maodou). Prior to founding Ganji, Yang worked in Silicon Valley for various technology companies such as Juniper Networks and was also the co-founder of Triomphe Networks. Yang is the President and Chairman of Google China joint venture. Mark graduated from Yale University with a Master Degree in Computer Science and University of Science and Technology with a Master’s Degree in Engineering.
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About Chehaoduo, Ganji, Maodou: Chehaoduo is an online car trading platform that directly links individual car sellers and buyers.
Anni Chen
Founder/CEO of Kuaikan Manhua
Anni Chen, a 25 year old Chinese Founder and CEO, took Chinese internet by storm with her anime series “The 1% Life,” which depicts the aspirations and struggles of young urban Chinese. In the same year Chen founded Kuaikan Manhua, an online curation of China’s original anime and cartoon works. Now, the site has attracted almost 100 million daily active users as well as 1000 anime artists, who routinely publish their works on the platform.
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About Kuaikan Manhua: Kuaikan Manhua is an online marketplace that allows users to buy e-comic books.
Jian He
Chief Executive Officer and Director of LightInTheBox.com
Jian He has served as our chief executive officer since November 2018. Prior to joining LightInTheBox, Jian He was the Founder and Chief Executive Officer of Ezbuy, a Singapore-based leading cross-border e-commerce platform founded in 2010. Prior to founding Ezbuy, Jian He worked in the semiconductor industry for 9 years including at GlobalFoundries and SMIC. As a core team member of the 0.18, 0.13-micron and 65nm technology nodes yield and product teams at GlobalFoundries and SMIC, Jian He led managed the rapid increase in the pace of technological change, innovation, and business application. Jian He holds a Master’s Degree from Fudan University in electrical engineering and Bachelor’s Degree in electrical engineering from Zhejiang University.
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About LightInTheBox.com: LightInTheBox is a B2C e-commerce website selling a variety of integrated supply chain products.
Diane Wang
CEO of DHgate
Diane Wang, the founder and CEO of DHgate.com, is one of China’s top business stars. From 1993 to 1999, Diane was the marketing service manager and head of the business development department for Microsoft (China) Corporation. Diane was also the country marketing director of Cisco Systems where she was fully responsible for the company’s marketing communication strategy and execution in China. After leaving Microsoft, Diane became CEO of Joyo.com, the biggest online store of books and music in China at the time, where she successfully led the company through the Internet boom, downturn and revival. After a year of its establishment, Joyo became the top B2C brand in China. Joyo was eventually acquired by Amazon, becoming Amazon China. In 2004, Diane founded DHgate.com. Aside from her duties leading DHgate, she has been an integral member of the APEC Business Advisory Committee since 2011 spearheading its cross-border ecommerce initiative.
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About DHgate: DHgate is an e-commerce platform that provides direct access to wholesale China products for businesses and consumers worldwide.
Liyia Wu
Founder & CEO of ShopShops
Wu graduated with a double major in finance and accounting from Sauder’s Business School of the University of British Columbia, which she put to use towards a media and advertising job in Beijing. In 2005, she moved to New York City and switched gears to study fashion merchandising at Parsons, and after working for a fashion brand as a merchandiser for three years, Wu founded a boutique in Beijing that carried only U.S. designer brands, including Tory Burch, Loeffler Randall and Helmut Lang, among others. In 2009, she started her own contemporary fashion label, which was sold out of its own boutiques in Beijing, as well as retailers across China. By 2015, she combined her business and fashion knowledge from both the U.S. and Beijing to launch the app ShopShops, which, originally, served as an online directory of U.S. retailers for Chinese travelers whose plans involved a lot of shopping.
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About ShopShops: ShopShops is a livestream, interactive cross-border shopping marketplace that connects retail stores globally with Chinese consumers.
Chuanjun Liu
CEO of Meicai
Liu Chuanjun Founder and CEO of Meicai A farmer’s son turned astronomy researcher, Liu Chuanjun is also a serial entrepreneur. After his first startup (selling high-end organic food) failed after six months, Liu founded group buying site Wowo (aka 55tuan), now Nasdaq-listed, which he sold it in 2011, to refocus on farm products. Liu majored in rocketry and astronomy and holds a master’s from the Chinese Academy of Sciences, where his research included spaceflights of Chinese space program Shenzhou 6 and 7. He was born in 1982 in Shandong and goes home every year to help work the land.
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About 55tuan.com, Meicai: Meicai sells agricultural products online that aims to change agriculture, rural areas, and farmers through the Internet.
Zheng Xu
Co-founder & CEO of Missfresh
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About Missfresh: Missfresh is an e-commerce platform that provides fresh food.
Ou Chen
Founder & CEO of Jumei
Chen Ou is the founder of Jumei, a company providing cosmetic products online. Jumei is now a leading cosmetics e-commerce platform in China offering a wide range of up-market products from Calvin Klein, Estee Lauder, Avon and Elizabeth Arden. Jumei has four million registered users and is expected to grow further in the coming years. In 2005 Ou founded an online gaming platform, Gerena, while he was still in school. Ou entered Nanyang Technological University in Singapore at the age of 16 after being awarded a scholarship. Chen obtained MBA from Stanford University at the age of 26.
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About Jumei: JuMei.com is a China-based online cosmetic shopping platform focused on make-up and skin-care brands.
Yunming Wang
Founder and CEO of 55tuan.com
Yunming Wang is the founder and chief executive officer of 55tuan, a Chinese group buying site that provides users with daily deals and offers. He is also the founder and chief executive officer of 365jihe.com. Wang is an entrepreneurial mentor of students at Tunghai University. He was the former chairman and chief executive of Tunghai University Internet Association. In 1999, Wang founded 5173.com, a C2C trading website.
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About 55tuan.com, Quest Ventures: 55tuan is a Chinese web developer offering the largest e-commerce website and community platform in China.
Albert Shen
Cofounder/ CEO of BorderX Lab
He devoted himself in personalized advertising research and user behavior analytical modeling based on Hadoop cloud computing platform in America’s biggest data exchange and DMP company Bluekai. He was engaged in search algorithm, including personalized search and search result real-time dynamic test platform based on user behavior in Google headquarters in Silicon Valley. He has a Ph.D. in University of Illinois in the United States majored in computer science. His research directions include information retrieval and data mining. His doctoral thesis is Personalized Search. He also published thesis on SIGIR, SIGKDD, WWW, CIKM, ICDE and UMAP during his doctoral period. One of the patents he applied during his doctoral period was Real Time Implicit User Modeling for Personalized Search (pending), which was commercialized in startup company Surf Canyon in Silicon Valley. He got his bachelor degree from Nanjing University majored computer science. He is the Executive Director of Beyond.
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About BorderX Lab: Democratization of global shopping via intelligent mobile robot; connect global brands with emerging Chinese consumers.
Chen Ziling
Founder & CEO of Bingobox
Zilin Chen is a serial entrepreneur with over 8 years of IT experience and 7 years marketing management experience. He started his first adventure from 2005 in Beijing and developed a mobile map APP with real-time traffic information named Tiger. In 2008 he founded Bike Share, a project to rent a bike with mobile phone which was crazy to most people at that time. After a few years back to the advertising industry, he started Bingofresh in 2013, the biggest fresh e-commerce company in South China. In 2016 Feb., he founded BingoBox and now becoming the pioneer of new retailing in China. BingoBox is the first scalable automated convenient store in the world. It gives people a new shopping channel with much higher efficiency and better experience, which was believed to be a significant part of future retail scenarios.
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About Bingobox: Bingobox is an unmanned convenience store startup operating in China.
Tim Lee
Founder & CEO of QFPay
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About QFPay: QFPay is a global mobile payment technology, service, and solution provider.
Weiquan Feng
Founder and CEO of QFPay
Feng Weiquan is the founder of QFPay Science & Technology, a company processing online transactions. Weiguan previously worked at Master Card, where he served as General Manager for the Greater China Region. He also worked for Bank of America, Wells Fargo and Price Water Coopers.
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About QFPay: QFPay is a global mobile payment technology, service, and solution provider.
Chen Hao
Founder & CEO of The Good Stuff
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About The Good Stuff: The Good Stuff is a community-based startup that makes premium products and services accessible to middle-class Chinese consumers.
Carlo Crighton
CEO – ActtaoDigital of ACTTAO Group
Carlo Crighton is the CEO at ACTTAO.
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About ACTTAO Group, KRACK’D, STABLE of Ireland: Cross-border China WeChat e-commerce merchant platforms, marketing, sales agent distribution and customer support services
Yirong Xu
Founder and CEO of HIGO
Yirong Xu is the Founder and currently works as the CEO for HIGO.
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About HIGO, Meilishuo: HIGO is the Chinese version of Farfetch.
Rixue Li
Founder & CEO of Secoo
Rixue Li is a Founder & CEO at Secoo.
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About Secoo: Secoo is a one-stop comprehensive luxury products and services platform in China.
Yan Zhang
Co-Founder and CEO of Yetang
I sell things on the Internet.
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About Yetang: Yetang, the Chinese ecommerce marketplace for indie designer apparel
David Lim
Founder and CEO of Beijing Weiying Technology
David Lim is the founder and CEO at Beijing Weiying Technology.
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About Beijing Weiying Technology: Beijing Weiying Technology is a Chinese ticketing application.
Song Wang
Founder, Chairman and CEO of ChinaCache
Song Wang is the founder, chairman, and CEO of ChinaCache, a global provider of content delivery network and cloud computing services. Having co-founded the company in 1998, Wang currently oversees the strategic direction of ChinaCache. Prior to ChinaCache, Wang served as the chief representative of Business 2000 Resources, Beijing, from 1996 to 1998; a senior counsel for Boston Technology Inc. from 1995 to 1996; and a computer-aided design engineer for the Northern China Computer Technologies Institute from 1987-1995. Wang studied French at China Foreign Affairs University and obtained his Executive Master of Business Administration degree from Guanghua School of Management, Peking University.
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About ChinaCache: ChinaCache is a provider of content delivery networks and cloud-based services.
Donna Yang
Founder and CEO of eMei
Donna Yang is the founder and CEO of the multichannel cosmetics platform eMei (wechat ID: emeicom) in China, Indonesia and Nigeria. She is also the VP of Dongmei Investment focusing mainly in beauty, healthcare, education and AI. She graduated from Dartmouth College with ‘Senior Fellowship’ with high honors. In 2016, she set up the “22 Friends” charity fund for the Chinese “comfort women.” She previously worked at the Seoul Chinatown Development.
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About eMei: eMei is a Korean cosmetics m-commerce O2O platform for young chinese consumers and entrepreneurs.
Bing Xia
CEO of Bingabinga
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About Bingabinga: Bingabinga is an online marketplace where people can find home decor products from independent producers.
Perry Pu
CEO of Roseonly
Perry Pu is a Venture Partner at DT Capital Partners. Prior to DT Capital Partners, Perry was the Founder and Executive Director of the China subsidiary of Nikko Citi Antfactory K.K (Ant Capital Partners now). He is on the Board of Director, Supervisor or Administration of several joint venture investment funds and portfolio companies. Mr. Pu has invested into industry leading companies, including dianping.com and Inventories, initiated a RMB fund with Tianjin TEDA Venture Capital. Perry Pu established his own company in China in 2004, which was acquired by Australian and Chinese strategic partners two years later. Before that, Perry Pu entered and worked as an intern in Baxter International Inc(NYSE:BAX) and Takac & Associates (which was acquired by KPMG later) in Melbourne, Australia . Perry started his career in World Trade Center Association and participated in the Sino-US bilateral talks on the trademark and licence of World Trade Center Association in New York. Perry obtained his bachelor degree in Accounting major in University of Melbourne. He has also enrolled in Finance MBA in Cheung Kong GSB, Senior Executive Management Program at Tsinghua University as well as Private Equity and Venture Capital Program at Harvard Business School.
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About Roseonly: Roseonly is an online high-end flower shop providing imported roses for customers in China.
Yang Xuejian
Co-Founder and CEO of Cheyipai
Yang Xuejian (杨雪剑) is the chief executive officer of The Car Easily Beat, an online second-hand car trading platform in China.
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About Cheyipai: Cheyipai sells used cars online to buyers over 163 cities in China.
Xi Wang
CEO and Co-Founder of Ecom Chain
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About Ecom Chain: Ecom Chain builds a decentralized lifestyle sharing community based on blockchain technology.
Shen Lei
Founding Partner , Co-CEO of Licaifan
Graduated from China University of Political Science and Law, Renmin University of China International Institute for mergers and acquisitions and investment assistant. Has served as Sweden’s leading independent financial group soderberg & partner, familiar with risk management and financial asset allocation. In 2010, as a partner of the industry fund, we managed a 1.5 billion RMB FOF fund to invest in a number of private equity projects such as Wanda Commercial, White Elephant Food, Music China, Jiaming New Materials and other private equity projects. In 2011, he was involved in the creation of the Strait Financial Asset Exchange and served as General Manager of the Investment .
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About Licaifan: Licaifan is a Chinese online finance platform
Ye Yinghui
Founding Partner & CEO of Licaifan
Graduated from China University of Political Science and Law, Renmin University of China International Institute for mergers and acquisitions and investment assistant. Has served as Sweden’s leading independent financial group soderberg & partner, familiar with risk management and financial asset allocation. In 2010, as a partner of the industry fund, we managed a 1.5 billion RMB FOF fund to invest in a number of private equity projects such as Wanda Commercial, White Elephant Food, Music China, Jiaming New Materials and other private equity projects. In 2011, he was involved in the creation of the Strait Financial Asset Exchange and served as General Manager of the Investment.
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About Licaifan: Licaifan is a Chinese online finance platform
Max Su
Founder & CEO of Baifendian
Max Su (Su Meng) is CEO of BAIFENDIAN, a leading provider of Big Data and Artifical Intelligence (AI) products in China. He is an expert of the “Thousand Talents Program”; a leading talent for entrepreneurs in Zhongguancun, Beijing; a Distinguished Visiting Professor at the National Development Research Institute, Peking University, and Research Professor at Guanghua School of Management, Peking University. He has been the recipient of awards from the National Natural Science Foundation with multiple papers published on top international academic journals; Former Deputy Dean and Ph.D supervisor at Guanghua School of Management, Peking University; Leading figure of China’s big data at the World Internet Conference in 2017.
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About Baifendian: Baifendian offers a recommendation engine and consumer preference database in China.
Wei Jiang
CEO and Chairman of 2Duche
Wei Jiang is the chairman and Chief Executive Officer of 2Duche.com, a leading second hand transaction and service platform in China, providing safe and highly efficient marketing services of second hand products to customers via the internet and telephone centres. Prior to 2duche.com, Jiang was the Vice President of eBay in china. Jiang has been nicknamed godfather of used cars and electronic commerce. Jiang graduated from a reputed university and resided in US for 15 years after being part of the first batch of overseas students to visit the US.
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About 2Duche: 2Duche.com is a Chinese second hand transaction and service platform that provides marketing services for customers.
Xin Xiao
Founder, Chairman and CEO of Fresh Your Life
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About Fresh Your Life: Fresh Your Life offers high-quality imported snacks and lifestyle products through e-commerce.
David Zhao
CEO & Founder of ShangPin
After extensive work experience with Chinese state-owned financial institutes, David Zhao went to the United States in 2000 for further studies. He later worked in several senior management roles in a number of NYSE listed companies including HP and MOVE. David is an expert in internet SNS, B2C platforms and SAAS commercial modeling. David returned to China in 2005 to establish Vansky Technology with an innovative new e-commerce model to manage credit card members’ online shopping services for a number of major Chinese banks on a strategic alliance and retainer service basis. Equipped with his vast and in-depth e-commerce expertise and keen insight into China’s upper-end consumer segment market development, David seized the market opportunity by founding ShangPin. com in 2010 to focus on direct exclusive high-end fashion sales.
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About ShangPin: ShangPin.com is an e-commerce platform offering branded and seasonal luxury products in China.
Zhiwei Zheng
Executive Director and Chief Executive Officer of Maoyan
Zheng Zhisheng has over 15 years of working experience in the internet and media industry. From April 2001 to September 2006, he served as senior consultant of Microsoft Corporation, senior program manager and group manager of Microsoft Branch of Microsoft (China) Co., Ltd. From September 2006 to April 2015, he served as the general manager and vice president of Tencent Technology (Shenzhen) Co., Ltd. From March 2014 to November 2015, he served as President and Chief Product Officer of Public Comment Network. From November 2015 to April 2016, he served as the president of the platform group of the US group review group.
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About Maoyan: Maoyan provides online movie ticketing services.
Bin Zhang
CEO of VINUXPAY
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About VINUXPAY: VINUXPAY provides safe, convenient and innovative payment solutions to the e-commerce industry in China
Bowen Dong
Founder and CEO of Xinshang
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About Xinshang: Xinshang is a Chinese customer to customer(C2C) marketplace for secondhand luxury goods.
Kang Huo
Co-Founder and CEO of Benlai Weidao
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About Benlai Weidao: Benlai Weidao is an E-commerce company.
Wei Wang
Co-founder and CEO of Tomoon
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About Tomoon: Tomoon is a consumer electronic company based in Beijing. Their products include T-watch, magic box, bluetooth speaker, etc.
Wu Fei
Founder and CEO of Seniverse
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About Seniverse: Meteorological service provider targeting the retailing industry based in Beijing.
Wu Fei
Founder and CEO of Seniverse
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About Seniverse: Meteorological service provider targeting the retailing industry based in Beijing.
Yan Hsu
Co-Founder & CEO of Shoplitics
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About Shoplitics: Shoplitics e-commerce analytics for brick-and-mortar retail.
