At CEO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top Beijing based CEO’ operating in the Automotive space. If you think a CEO’ is missing from this list, feel free to contact our editor on [email protected].
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.

Yan Li
CEO of Niu Technologies
Yan Li is the CEO at Niu.com. He joined KKR Capstone in 2009. Prior to joining KKR Capstone, Dr. Li was with McKinsey & Company, where he advised various companies in telecom, high-tech, industrial goods and retail sectors. Prior to McKinsey, Dr. Li worked as a senior systems engineer at Qualcomm Inc., led the development of advanced signal processing algorithms for 3G and 4G cellular systems, and holds three US patents in 3G systems. At KKR Capstone, he has been actively involved in KKR portfolio companies including China Modern Dairy, VATS Liquor and United Envirotech on numbers of operational initiatives focusing on sales improvement and cost reduction. Dr. Li also co-leads the KKR’s Green Portfolio Program in Asia, which focuses on driving profitable environmental programs in KKR’s portfolio companies. He holds a B.S. from the University of California at Berkeley and a Ph.D. from Stanford University.
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About Niu Technologies: Niu Technologies is an electric scooter manufacturing company that provides smart urban mobility solutions.
Li Xiang
CEO & Founder of Li Auto
Li Xiang is the CEO and founder of Lixiang, formerly known as Chehejia.
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About Li Auto: Lixiang, formerly known as Chehejia, is a car company that specializes in developing electric vehicles.

Mark Yang
Founder & CEO of Chehaoduo
Haoyong Yang is the founder and CEO of Ganji.com and Chehaoduo (Parent company of Guazi and Maodou). Prior to founding Ganji, Yang worked in Silicon Valley for various technology companies such as Juniper Networks and was also the co-founder of Triomphe Networks. Yang is the President and Chairman of Google China joint venture. Mark graduated from Yale University with a Master Degree in Computer Science and University of Science and Technology with a Master’s Degree in Engineering.
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About Chehaoduo, Ganji, Maodou: Chehaoduo is an online car trading platform that directly links individual car sellers and buyers.

Zhengyao Lu
Founder, Chairman & CEO of UCAR
Zhengyao Lu is the president and CEO of China Auto Rental Holdings Limited, a Chinese car rental business that offers sedans, sports utility vehicles, and multi-purpose vehicles for short- and long- term rentals, and leasing. Zhengyao founded the company in 2007, before which he founded a joint LuZhengyao Automobile Club in 2005. Lu holds a bachelor’s degree in engineering from University of Science and Technology, Beijing, and an EMBA from Peking University.
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About UCAR: UCAR is a chauffeured car service provider committed to guaranteeing safe and standardized chauffeur services for its customers.

Shen Haiyin
Co-Founder & CEO of Singulato Motors
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About Singulato Motors: Singulato Motors is a electric car start-up that covers new energy vehicles, smart car systems, vehicle networking services and solutions.
Rui Cai
Co-founder & CEO of DeepMotion
Rui Cai is Co-founder & CEO at Deepmotion.ai.
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About DeepMotion: DeepMotion is an autonomous driving solution provider that includes an intelligent advanced driver assistance system.
Nathan Siy
Founder & CEO of Evoke Motorcycles
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About Evoke Motorcycles: Developer and Manufacturer of light weight electric vehicles and technologies
Dezhao Zhang
CEO of Idriverplus
Doctor of Automotive Department, Tsinghua University. In 2009, he was engaged in self-employment in the field of ADAS and participated in the formulation of four national standards for ADAS. In 2015, he founded Beijing Zhixinger Technology Co., Ltd. as CEO. With more than 10 years of experience in automatic driving and advanced assisted driving research, he has been awarded the “Thousand Talents Program” expert in Sichuan Province, the Zhongguancun High-growth Engineering Entrepreneur Leading Talent, and the Outstanding Young Engineer Innovation Award.
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About Idriverplus: IDRIVERPLUS specializes in technological innovation and product development in the field of intelligent vehicles.
Steven Yuan
Founder and CEO of Yuandudu Technology
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About Yuandudu Technology: Yuandudu Technology engages through an automobile insurance claims anti-fraud platform.
Jack Perkowski
Chief Executive Officer and Founder of Green4U Technologies
Upon graduating Cum Laude from Yale (1970), where he received the Gordon Brown Memorial Prize awarded each year to the outstanding member of the Junior Class, and the Harvard Business School (1973) where he graduated with High Distinction and was named a Baker Scholar, Jack Perkowski spent 20 years on Wall Street, rising to head of Investment Banking at PaineWebber. In 1990, well before others recognized the significant role that China would play in the global economy, Mr. Perkowski spent three years investigating opportunities in Asia and China, leading to the founding of ASIMCO Technologies in 1994, a major industrial enterprise in China’s automotive industry, which he built and ran for fifteen years before it was sold to Bain Capital in 2009. Mr. Perkowski served as Chairman of ASIMCO’s Board of Directors and was Chief Executive Officer of the company from 1994 to 2008. He developed the strategy, raised the capital and assembled the management team that has enabled ASIMCO to become one of the most important players in China’s automotive components industry. Headquartered in Beijing with 12,000 employees throughout the country, ASIMCO is a unique foreign-invested company that was established specifically to serve the China market. Under Mr. Perkowski’s leadership, ASIMCO gained a reputation for developing local management and integrating a broad-based China operation into the global economy. ASIMCO was three times named one of the “Ten Best Employers in China” in surveys conducted by Hewitt Associates and leading news organizations in Asia. In 2008, Mr. Perkowski was designated by China Auto News one of “30 Outstanding Entrepreneurs in China’s Auto Components Industry over the 30 Years of Economic Reform;’ the only foreigner to receive this distinction. Widely recognized as an expert on doing business in China, Mr. Perkowski authored Managing the Dragon: How I’m Building a Billion Dollar Business In China, published by Crown Publishing, a division of Random House, in March 2008. The Chinese edition of the book was published by China Youth Press in May 2008. Mr. Perkowski has also written numerous articles on China and doing business in the country for Forbes, the Far Eastern Economic Review, AmCham’s China Brief, BusinessForum China, Huffington Post and other publications. Mr. Perkowski is a frequent speaker and commentator on the subject of China to the broadcast media, including CNN, CNBC, Fox, BBC, NPR and CCTV, as well as a variety of audiences worldwide: universities, business schools, corporate and industry conferences, and various chapters of the Council on Foreign Relations, Asia Society, YPO and other professional organizations. He provides timely insights into ongoing developments in the country on www.managingthedragon.com. Mr. Perkowski was a starting guard on one of the best football teams in Yale’s history and played in the famous 29- 29 tie against Harvard in 1968, a game which Sports Illustrated has named one of the most exciting college football games of all time. Mr. Perkowski appeared in the movie, Harvard Beats Yale 29-29, which was produced in 2008 to commemorate the 40th anniversary of The Game.
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About Green4U Technologies, JEP Holdings Ltd: Green4U is a technology company offering automotive and electric vehicle solutions

Alex Guang Xiao
Co-Founder and CEO of 51Autogo
Former Baidu 91 vice president, and years of experience in McKinsey & Shell. Stanford Business School MBA, Tsinghua Automation Master, Bachelor. Mr. Xiao has worked for Shell, McKinsey & Baidu in the past 10 years and has a wealth of experience in traditional enterprises, consulting services and high-tech industries. On the traditional industrial information and the transformation of the Internet and innovation has a profound foundation and practical experience.
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About 51Autogo: 51Autogo is a mobile app that aims to improve customer experience at gas stations.
Yang Xuejian
Co-Founder and CEO of Cheyipai
Yang Xuejian (杨雪剑) is the chief executive officer of The Car Easily Beat, an online second-hand car trading platform in China.
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About Cheyipai: Cheyipai sells used cars online to buyers over 163 cities in China.
John Wang
Chairman & CEO of FutureMove Automotive
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About FutureMove Automotive: FutureMove is a high-tech enterprise focusing on providing service operation and information solution in Connected Vehicle industry.

Li Rubin
Founder & CEO of Baojia.com
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About Baojia.com: Bao drive Car was founded in March 2014, is headquartered in Beijing.

Qingmu Yu
Founder, CEO of AutoRadio
Qingmu Yu (俞清木) is the founder and CEO of AutoRadio, a voice content platform for the automobile industry. Yu was previously employed as the editor-in-chief of Sohu.com.
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About AutoRadio: AutoRadio is focused on voice content platform related to automobile.

Bruce Ma
CEO & Founder of Carrobot
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About Carrobot: Carrobot is a car heads-up display with full voice control smart device for navigation, phone calls, messaging, music, and more.
Guoqiang Li
CEO of Zhongsheng Group
Guoqiang Li is our vice-chairman and chief executive officer as well as our other founding partner. He is responsible for the overall management and operations of the Group. Guoqiang Li has more than 20 years’experience of the PRC automobile industry and is currently the deputy chairman of China Automobile Dealers Association. He had received Distinguished Lexus Dealer Awards in 2007 from Toyota Motor (China) Investment Co., Ltd.
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About Zhongsheng Group: Zhongsheng is a multinational automotive retail and services company that focuses on luxury and mid-to-high end automobile brands.
Zhou Hong
CEO of Shouqi Car Rental
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About Shouqi Car Rental: Shouqi Car Rental is a line of business includes extended-term leasing of passenger cars without drivers.
Dongning Zhao
Founder and CEO of Navigator Technology
Dongning Zhao is the founder and CEO of Navigator Technology. He has more than 10 years of experience in car networking and big data at the German software company SAP. He holds a master’s degree in computer science from the University of Sydney, Australia.
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About Navigator Technology: Navigator Technology is a technology service provider for timeshare and shared car.
Yan Zhang
Founder & CEO of Mocar
Yan Zhang is a Founder & CEO at Mocar.
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About Mocar: Mocar is a chinese based Car maintenance startup company
Wenli Yang
Founder and CEO of Leadgen Technology
Wenli Yang is the founder and CEO of Leadgen Technology.
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About Leadgen Technology: Leading Technology is an AI based automotive company that makes autonomous self driving cars and vehicles.