At CEO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top Beijing based CEO’ operating in the Marketing space. If you think a CEO’ is missing from this list, feel free to contact our editor on [email protected]
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Roy Zhou
CEO of Yoyi Digital
An MBA graduate of University of California, Berkeley’s prestigious Haas School of Business, Roy Zhou has been a major player in China’s digital advertising field for a decade and has played a key role in the development and adoption of programmatic in the market. He is a driving force in the push to create a more open digital landscape in China, and a firm believer in the power of big data to make sense of the fragmented media situation. Despite describing himself as “a typical tech guy”, those around him hail him as a strategic visionary. Zhou joined Yoyi as president in 2011, taking up the role of CEO the following year. He led the company to launch China’s first DSP that supported real-time buying in 2012, then in 2013 introduced the concept of multiscreen programmatic buying to the country. Founded in 2007, Yoyi aims to deliver the most effective data-driven digital advertising and empower its customers to reach their desired audiences at scale. The company is based in Beijing with regional centres in Shanghai and Guangzhou, with 500 employees. Prior to Yoyi, Zhou spent six years at Google, developing the internet giant’s advertising partnerships in Asia-Pacific and Japan out of Beijing. In three short years he quadrupled sales for Google’s AdSense in the region and extended its coverage to 80 per cent of internet users. He achieved this dramatic growth by observing the different nature of internet usage in the region: while it was largely information-based in the US, Chinese users were significantly more entertainment-centric. Zhou expanded AdSense services into video and gaming websites, and immediately saw a huge jump in partner signups. Before heading to the US for his MBA, Zhou spent four years as regional manager, North Asia, for 3Com, and three years as business development manager at Sun Microsystems.
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About Yoyi Digital: Yoyi Digital is a multi-screen programmatic buying platform for targeted online advertising and marketing solutions.
Jinbo Yao
President, Founder & CEO of 58.com
Jinbo Yao is the President, Founder and CEO at 58.com.
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About 58 Daojia, 58.com: 58.com is a classified advertisements website serving local merchants and consumers in China.
Oscar Zhao
Co-founder, Chairman, and CEO of Blue Focus PR Consulting
Co-founder, Chairman, and CEO at Blue Focus PR Consulting.
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About Blue Focus PR Consulting: Blue Focus PR Consulting is a Chinese professional organization providing public relations services.
Lian Jie
Chairman & CEO of Perfect World
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About Perfect World: Perfect World is an online games publisher that develops online games based on proprietary game engines and game development platforms.
Dike Hou
Co-Founder, Global Mobile Division CEO and President of Panshi
2000 entered the Internet industry, is the earliest first group of individual webmasters, in 2003 created China’s largest website advertising alliance – Yitian Alliance, served as general manager, and thus helped Taobao defeat Ebay. He is currently responsible for the daily operation and management of Panshi Global Mobile Division.
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About Panshi: Panshi is an online and mobile advertising firm that offers online advertising services to small and medium enterprises.

Aobi Xia
Co-Founder & CEO of Jubao Internet Technology
Aobi Xia received a Master’s in Management from Beihang University, and has served in a famous IT firm and financial company. Xia has more than 10 years of experience in IT, and Internet and financial sectors. Xia has an in depth understanding and experience with Internet product technology, research and development, and innovation incubation. In 2013 Xia organized a collection of treasure hatching projects, and also initiated the Juhuo Incubating project.
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About Jubao Internet Technology: Jubao Internet Technology is an internet financial services platform.
Guang Yu
Founder & CEO of Zmeng Network Technology (ZMT)
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About Zmeng Network Technology (ZMT): ZMT is a technical development, information technology transfer, technology promotion and other services Company.
Ren Bin
Founder and CEO of Tikin Media
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About Tikin Media: Tikin Media is a forward-looking advertising company that innovates building elevator media.
Ping Chen
CEO & Founder of Lianluo Smart Ltd.
Ping Chen is a Chief Executive Officer, Director of Lianluo Smart Limited (formely known Dehaier Medical Systems Limited). He was Chairman of the Board, Chief Executive Officer of Dehaier Medical Systems Ltd.
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About Lianluo Smart Ltd.: Lianluo Smart Ltd. engages in the development, manufacturing, marketing and distribution of medical products.
Jiarui Li
Co-Founder and CEO of Bot Orange
Jiarui Li is the co-founder and CEO at Bot Orange. She was a product manager at Sohu Company. She has a Master’s degree in information security at Beijing University of Posts and Telecommunications.
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About Bot Orange, JuziBot: Bot Orange is a customer communication system built on WeChat that integrates sales, marketing, and more.
Wei Jiang
CEO and Chairman of 2Duche
Wei Jiang is the chairman and Chief Executive Officer of 2Duche.com, a leading second hand transaction and service platform in China, providing safe and highly efficient marketing services of second hand products to customers via the internet and telephone centres. Prior to 2duche.com, Jiang was the Vice President of eBay in china. Jiang has been nicknamed godfather of used cars and electronic commerce. Jiang graduated from a reputed university and resided in US for 15 years after being part of the first batch of overseas students to visit the US.
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About 2Duche: 2Duche.com is a Chinese second hand transaction and service platform that provides marketing services for customers.
Xiuwen Zhao
Founder and CEO of ZingFront
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About ZingFront: ZingFront Software is an AI technology company that has built AD Creative Cloud and 3D-Creative Cloud.
Andy Zheng
Co-Founder and CEO of BeeCast
Andy Zheng is the Co-Founder and CEO at BeeCast.
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About BeeCast: BeeCast is a comprehensive service platform providing integrated news & other blockchain information.
Andy Zheng
Co-Founder and CEO of BeeCast
Andy Zheng is the Co-Founder and CEO at BeeCast.
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About BeeCast: BeeCast is a comprehensive service platform providing integrated news & other blockchain information.

Ching Chiao
Co-Founder & CEO of Brandma.co
Ching Chiao is Co-Founder & CEO at Brandma.co.
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About Brandma.co: Brandma.co Ltd is focused on global Internet brand protection.
Cheng Zhang
Founder and CEO of WiWide
Cheng Zhang (张程) is the founder and CEO of WiWide, a commercial company that provides Wi-Fi network architecture and media services.
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About WiWide: WiWide is a provider of Wi-Fi network architecture and media services along with precise marketing services.
Jerry Wang
Founder and CEO of Goyoo
Hao Wang (王灏) is the founder and CEO of Goyoo, a local internet information service provider focused on network environment and advertisement marketing services.
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About Goyoo: Goyoo specializes in wired and wireless network management and monetization, and as of 2014 reaching over 30M users on a daily basis.
Jerry Wang
Founder and CEO of Goyoo
Hao Wang (王灏) is the founder and CEO of Goyoo, a local internet information service provider focused on network environment and advertisement marketing services.
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About Goyoo: Goyoo specializes in wired and wireless network management and monetization, and as of 2014 reaching over 30M users on a daily basis.
Ray Wang
CEO and Co-founder of Deepleaper
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About Deepleaper: Deepleaper is a business semantics processing engine developer based in China.
Zhen Cui
Founder and CEO of Winchannel
Zhen Cui (崔震) is the founder and CEO of WinChannel, a Chinese company that provides marketing management solutions for the consumer goods industry.
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About Winchannel: WinChannel is an enterprise focused on delivering marketing management solutions in the consumer goods industry.