Boardroom Media (CEO News)
At CEO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top Beijing based CEO’ operating in the Retail space. If you think a CEO’ is missing from this list, feel free to contact our editor on [email protected]
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Lei Xu
CEO, JD Retail of JD.com
Lei Xu is CEO of JD Retail, responsible for the development, operation and strategy of the company’s retail business, both online and offline. Since joining JD in 2009, Lei Xu has held several leadership roles within the sales and marketing divisions of JD’s retail business, including head of marketing and branding, head of JD Wireless, and head of JD’s marketing and platform operations. Under his leadership, the company successfully rebranded itself from 360buy to JD.com and launched its popular mascot, Joy. Lei Xu was responsible for the launch of JD Plus, the first paid membership service in China’s e-commerce industry, as well as JD’s Super Brand Day strategic marketing program. He also leads JD’s Kepler open platform, a key pillar of JD’s Retail as a Service strategy that leverages JD’s strengths in logistics, marketing, finance, and other areas to help partners to expand their online businesses. Before joining JD, Lei Xu held several senior roles in marketing and operations at Lenovo, Allyes and Belle E-Commerce. Lei Xu holds an EMBA degree from China Europe International Business School.
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About JD.com: JD.com is an internet company and online consumer electronics retailer in China.
Haoyu Shen
CEO – JD Mall of JD.com
Haoyu Shen has served as the Chief Executive Officer of JD Mall, JD.com’s B2C business group, since April 2014. From August 2011 to April 2014, he was JD.com’s Chief Operating Officer, in charge of their entire supply chain management and customer service functions. Shen has extensive experience across different countries and industries. Prior to joining JD.com, Shen worked at Baidu, Inc., the leading Chinese language internet search provider, where he served as a Senior Vice President from January 2010 to July 2011 and the Vice President of Business Operations from July 2007 to July 2010. From June 2001 to June 2007, Shen worked at American Express in New York as a Director at the Strategic Planning and Business Development Group, a Vice President at the Prepaid Card Group and a Vice President at the U.S. Consumer Card Group. Prior to that, Shen was a Management Consultant at McKinsey & Company from 1997 to 2000 and a Financial Analyst at Sinochem Group from 1992 to 1995. Shen received a Bachelor’s degree in International Finance from People’s University of China in Beijing and an MBA degree from the University of Iowa. Shen is a CFA charterholder.
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About JD.com: JD.com is an internet company and online consumer electronics retailer in China.
Liyia Wu
Founder & CEO of ShopShops
Wu graduated with a double major in finance and accounting from Sauder’s Business School of the University of British Columbia, which she put to use towards a media and advertising job in Beijing. In 2005, she moved to New York City and switched gears to study fashion merchandising at Parsons, and after working for a fashion brand as a merchandiser for three years, Wu founded a boutique in Beijing that carried only U.S. designer brands, including Tory Burch, Loeffler Randall and Helmut Lang, among others. In 2009, she started her own contemporary fashion label, which was sold out of its own boutiques in Beijing, as well as retailers across China. By 2015, she combined her business and fashion knowledge from both the U.S. and Beijing to launch the app ShopShops, which, originally, served as an online directory of U.S. retailers for Chinese travelers whose plans involved a lot of shopping.
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About ShopShops: ShopShops is a livestream, interactive cross-border shopping marketplace that connects retail stores globally with Chinese consumers.
Shengqiang Chen
CEO of JD Digits
Shengqiang Chen has served as Chief Executive Officer of Internet Finance at JD.com since September 2013 and is in-charge of the establishment and development of their new internet finance business. Chen has over 15 years of experience in finance and accounting management in China. Chen was JD.com’s Chief Financial Officer from March 2012 to September 2013, their Finance Vice President from January 2009 to March 2012 and their financial controller from April 2007 to December 2008. Chen received a Bachelor’s Degree in Accounting from Beijing Technology and Business University and an MBA degree from Beijing Institute of Technology in Beijing and has completed his studies at the EMBA program of China Europe International Business School.
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About JD Digits, JD.com: JD Digits (formerly JD Finance) works to connect financial and physical industries with digital technology.
Changxun Sun
Founder and CEO of Yuntongxun
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About Yuntongxun: Yuntongxun provides cloud communication services to businesses and developers.
Changxun Sun
Founder and CEO of Yuntongxun
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About Yuntongxun: Yuntongxun provides cloud communication services to businesses and developers.
Yili Wu
CEO of SandStar
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About SandStar: SandStar is an artificial intelligence platform that provides computer vision technology to the retail industry.
Chen Ziling
Founder & CEO of Bingobox
Zilin Chen is a serial entrepreneur with over 8 years of IT experience and 7 years marketing management experience. He started his first adventure from 2005 in Beijing and developed a mobile map APP with real-time traffic information named Tiger. In 2008 he founded Bike Share, a project to rent a bike with mobile phone which was crazy to most people at that time. After a few years back to the advertising industry, he started Bingofresh in 2013, the biggest fresh e-commerce company in South China. In 2016 Feb., he founded BingoBox and now becoming the pioneer of new retailing in China. BingoBox is the first scalable automated convenient store in the world. It gives people a new shopping channel with much higher efficiency and better experience, which was believed to be a significant part of future retail scenarios.
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About Bingobox: Bingobox is an unmanned convenience store startup operating in China.
Rixue Li
Founder & CEO of Secoo
Rixue Li is a Founder & CEO at Secoo.
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About Secoo: Secoo is a one-stop comprehensive luxury products and services platform in China.
Bowen Dong
Founder and CEO of Xinshang
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About Xinshang: Xinshang is a Chinese customer to customer(C2C) marketplace for secondhand luxury goods.
Guoqiang Li
CEO of Zhongsheng Group
Guoqiang Li is our vice-chairman and chief executive officer as well as our other founding partner. He is responsible for the overall management and operations of the Group. Guoqiang Li has more than 20 years’experience of the PRC automobile industry and is currently the deputy chairman of China Automobile Dealers Association. He had received Distinguished Lexus Dealer Awards in 2007 from Toyota Motor (China) Investment Co., Ltd.
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About Zhongsheng Group: Zhongsheng is a multinational automotive retail and services company that focuses on luxury and mid-to-high end automobile brands.
Wu Fei
Founder and CEO of Seniverse
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About Seniverse: Meteorological service provider targeting the retailing industry based in Beijing.
Wu Fei
Founder and CEO of Seniverse
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About Seniverse: Meteorological service provider targeting the retailing industry based in Beijing.
