At CEO (Boardroom Media) we track over 1,000,000 startups and over 5,000,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top Beijing based CEO’ operating in the Marketplace space. If you think a CEO’ is missing from this list, feel free to contact our editor on [email protected]
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Lei Xu
CEO, JD Retail of JD.com
Lei Xu is CEO of JD Retail, responsible for the development, operation and strategy of the company’s retail business, both online and offline. Since joining JD in 2009, Lei Xu has held several leadership roles within the sales and marketing divisions of JD’s retail business, including head of marketing and branding, head of JD Wireless, and head of JD’s marketing and platform operations. Under his leadership, the company successfully rebranded itself from 360buy to JD.com and launched its popular mascot, Joy. Lei Xu was responsible for the launch of JD Plus, the first paid membership service in China’s e-commerce industry, as well as JD’s Super Brand Day strategic marketing program. He also leads JD’s Kepler open platform, a key pillar of JD’s Retail as a Service strategy that leverages JD’s strengths in logistics, marketing, finance, and other areas to help partners to expand their online businesses. Before joining JD, Lei Xu held several senior roles in marketing and operations at Lenovo, Allyes and Belle E-Commerce. Lei Xu holds an EMBA degree from China Europe International Business School.
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About JD.com: JD.com is an internet company and online consumer electronics retailer in China.

Haoyu Shen
CEO – JD Mall of JD.com
Haoyu Shen has served as the Chief Executive Officer of JD Mall, JD.com’s B2C business group, since April 2014. From August 2011 to April 2014, he was JD.com’s Chief Operating Officer, in charge of their entire supply chain management and customer service functions. Shen has extensive experience across different countries and industries. Prior to joining JD.com, Shen worked at Baidu, Inc., the leading Chinese language internet search provider, where he served as a Senior Vice President from January 2010 to July 2011 and the Vice President of Business Operations from July 2007 to July 2010. From June 2001 to June 2007, Shen worked at American Express in New York as a Director at the Strategic Planning and Business Development Group, a Vice President at the Prepaid Card Group and a Vice President at the U.S. Consumer Card Group. Prior to that, Shen was a Management Consultant at McKinsey & Company from 1997 to 2000 and a Financial Analyst at Sinochem Group from 1992 to 1995. Shen received a Bachelor’s degree in International Finance from People’s University of China in Beijing and an MBA degree from the University of Iowa. Shen is a CFA charterholder.
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About JD.com: JD.com is an internet company and online consumer electronics retailer in China.
Anni Chen
Founder/CEO of Kuaikan Manhua
Anni Chen, a 25 year old Chinese Founder and CEO, took Chinese internet by storm with her anime series “The 1% Life,” which depicts the aspirations and struggles of young urban Chinese. In the same year Chen founded Kuaikan Manhua, an online curation of China’s original anime and cartoon works. Now, the site has attracted almost 100 million daily active users as well as 1000 anime artists, who routinely publish their works on the platform.
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About Kuaikan Manhua: Kuaikan Manhua is an online marketplace that allows users to buy e-comic books.
Liyia Wu
Founder & CEO of ShopShops
Wu graduated with a double major in finance and accounting from Sauder’s Business School of the University of British Columbia, which she put to use towards a media and advertising job in Beijing. In 2005, she moved to New York City and switched gears to study fashion merchandising at Parsons, and after working for a fashion brand as a merchandiser for three years, Wu founded a boutique in Beijing that carried only U.S. designer brands, including Tory Burch, Loeffler Randall and Helmut Lang, among others. In 2009, she started her own contemporary fashion label, which was sold out of its own boutiques in Beijing, as well as retailers across China. By 2015, she combined her business and fashion knowledge from both the U.S. and Beijing to launch the app ShopShops, which, originally, served as an online directory of U.S. retailers for Chinese travelers whose plans involved a lot of shopping.
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About ShopShops: ShopShops is a livestream, interactive cross-border shopping marketplace that connects retail stores globally with Chinese consumers.

Jun Dong
Co-Founder, CEO of Jimubox
Jun Dong (董骏) is a co-founder of Jimubox.com, a financing platform for individual investors. He is also an American chartered financial analyst. He holds a bachelor’s degree from Yunnan University, an MBA from the University of Connecticut, and an executive MBA from China Europe International Business School. He is the Executive Director and Chairman of the Board of Directors of JIMU.
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About Jimubox: Jimubox is a Chinese marketplace lending platform that facilitates SME loans and individual consumption loans for Chinese Borrowers.

Chee-Yong Tan
CEO of Firstp2p
Chee-Yong Tan is the CEO of firstp2p.com.
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About Firstp2p: Firstp2p is an online finance marketplace which matches borrowers with investors.

Alex Zheng
Founder & CEO of Paires
Founder of Paires.
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About Paires: Relationship-based sociable rental marketplace for the young minds

Yan Zhang
Co-Founder and CEO of Yetang
I sell things on the Internet.
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About Yetang: Yetang, the Chinese ecommerce marketplace for indie designer apparel

Bing Xia
CEO of Bingabinga
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About Bingabinga: Bingabinga is an online marketplace where people can find home decor products from independent producers.
Bowen Dong
Founder and CEO of Xinshang
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About Xinshang: Xinshang is a Chinese customer to customer(C2C) marketplace for secondhand luxury goods.