Nizel Pradhan
Key Takeaways:
- Gong Yu, Founder and CEO of iQIYI, attended the 3rd China Media Convergence Conference and discussed the integrated development of the media industry.
- iQIYI aims to uphold tradition while embracing innovation, focusing on technological innovation, high-quality content production, and exploring new business models.
- The company strives for a harmonious balance between tradition and creativity, creating diverse content that embodies values of inspiration, kindness, and unpretentiousness.
- iQIYI-produced dramas have achieved market popularity and strong user feedback, becoming an important content source for television stations and driving the overall development of the media industry.
- iQIYI draws inspiration from Chinese traditional culture to create unique IPs that showcase the country’s heritage.
- Technological innovation and the industrialization of the content industry are key priorities for iQIYI.
- The company continues to innovate content and business models, expanding the space for cultural expression and imagination.
- With an international perspective, iQIYI promotes Chinese stories globally through its international app, which is available in 191 countries and regions worldwide.
- The international success of iQIYI’s content contributes to the creative transformation and innovative development of Chinese traditional culture.
Introduction: Gong Yu’s Perspective on Integrated Development
Gong Yu, Founder and CEO of iQIYI, shared his views on the integrated development of the media industry at the 3rd China Media Convergence Conference. He emphasized iQIYI’s commitment to upholding tradition while embracing innovation, highlighting the company’s focus on technological innovation, high-quality content production, and exploration of new business models.
Striking a Balance: Tradition and Creativity
Gong Yu stated that iQIYI aims to strike a harmonious balance between tradition and creativity. The company creates a wide array of diverse content that embodies the core values of inspiration, kindness, and unpretentiousness. iQIYI has released a number of reality-themed dramas that have gained popularity in the market and received positive feedback from users. The company also caters to niche content demands and has rolled out dramas that satisfy diverse user tastes.
Drawing Inspiration from Chinese Traditional Culture
iQIYI believes in drawing inspiration from the rich heritage of Chinese traditional culture. Through the iQIYI Chinese Historic City Universe (iCHCU) project, the company builds unique intellectual properties (IPs) that showcase the distinctive traditional Chinese culture.
Technological Innovation and Industrialization
Technological innovation plays a vital role in iQIYI’s strategy. The company is committed to driving progress through technological innovation and promoting the industrialization of the content industry.
Innovation in Content and Business Models
iQIYI continues to deepen its innovation in content and business models. By expanding the space for cultural expression and imagination, the company drives the development of media integration. It has established a unique business model in the cultural and entertainment industry, enabling the deepening development of media integration.
International Perspective and Global Reach
iQIYI upholds an international perspective and showcases stories from China with a global outlook. The iQIYI International APP is accessible in 191 countries and regions worldwide, offering a wide range of content, including dramas, variety shows, animated content, and movies. With a cumulative user base exceeding 100 million, iQIYI has achieved significant success abroad, promoting the creative transformation and innovative development of Chinese traditional culture.
