Grocery Shopii CEO Katie Hotze to Participate in Salesforce’s Dreamforce 2022, Leading a Session on Grocery Technology

Hotze’s session on Sept. 20, “Unified Commerce for Grocery,” is the only grocery-focused event this year at Dreamforce, the world’s largest software conference.

Grocery Shopii, the tech-enabled meal-planning platform that’s helping grocers fuel online sales with recipes from top brands and food bloggers, announces its participation in Dreamforce 2022, the world’s largest software conference that runs Sept. 20-22 in San Francisco and Salesforce+.

Grocery Shopii Founder and CEO Katie Hotze will lead Dreamforce’s only session focused on grocery technology — “Unified Commerce for Grocery” — scheduled for 7:30-8:10 p.m. EDT (4:30-5:10 p.m. PDT) on Tuesday, Sept. 20. Hotze will address how Grocery Shopii and Salesforce have grocers covered with all the capabilities they need to launch amazing commerce experiences that grow cart size, boost loyalty and significantly increase the likelihood that shoppers check out. To bookmark the session, click here.

A tech entrepreneur named among the Top 10 Women in Grocery Tech, Hotze is an expert in performance marketing. And she’s a busy mom who knew there had to be a better way to meal-plan and grocery-shop. So she founded Grocery Shopii, a meal-planning platform that combines machine learning with recipes from top food bloggers to reduce cart abandonment and boost online sales for grocers. She is an innovative disruptor in the grocery-tech industry, and she’s just getting started.

“It’s an honor to be invited to share our innovative meal-planning technology on-stage at Dreamforce,” Hotze said. “Grocery Shopii is a proud Salesforce Commerce Cloud partner, and we are looking forward to shining a spotlight on grocery ecommerce with this incredible software community.”


Launched in May 2020, Grocery Shopii is a subscription-based integrative solution for grocers of all sizes. By offering meal-planning options within the online shopping journey, Grocery Shopii empowers grocers to strengthen loyalty and earn larger carts by answering the unmet need for fresh recipe content to be added directly to a shopper’s cart. It also inspires families to cook and eat healthier, saving them time and effort along the way. Founded by digital marketer Katie Hotze as a direct response to Hotze’s own dissatisfaction with online grocery shopping, Grocery Shopii provides real solutions for busy families seeking to plan meals for their family for the week. Grocery Shopii combats cart abandonment with machine learning, using recipes and thoughtful automation to expedite meal planning and online grocery shopping to five minutes or less. Grocery Shopii is totally free to shoppers. For more information on Grocery Shopii and its upcoming expansions, visit

Written by Nizel Pradhan

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