Diversified Labeling Solutions Appoints Bill Johnstone as CEO

Diversified Labeling Solutions (DLS), a national converter of pressure sensitive labels, is pleased to announce that Bill Johnstone has been appointed to the role of Chief Executive Officer. He succeeds outgoing CEO, Jim Kersten, who retired at the end of 2022.

With more than thirty years’ experience in the print and label industries, Johnstone brings a wealth of experience to his new role. Since joining DLS as COO in June, 2021, Johnstone has been instrumental in optimizing and aligning the operations of DLS’ five nationwide locations. Additionally, he has worked closely with Kersten and DLS’ management team to ensure an orderly management transition.

“As I enter this new phase, I feel especially fortunate to be doing so with DLS’ experienced and knowledgeable leadership team,” says Johnstone. He continues, “DLS is a company with a track record of success. Our nationwide production capacity and operational excellence allows DLS to provide our distributor customers with an outstanding selection of label products and services and outstanding customer service. Under my leadership, DLS will continue to build on this.”

Throughout the last several years, DLS has experienced strong performance and record growth, and Johnstone looks forward to continuing this growth, benefiting DLS’ customers and employees alike. Johnstone continues, “I fully expect that our continued efforts to delight our customers will result in ongoing growth that will create numerous opportunities for our DLS team members going forward.”

“Bill is a strong leader with a demonstrated track record of operational strategy development and execution,” says DLS VP of Marketing and Communications, James Cirigliano. “All of us at DLS look forward to what the future holds under his leadership.”

About DLS

A wholly-owned subsidiary of TSC Auto ID Technology Co. Ltd., DLS has been a preferred B2B supplier of high-quality, custom-printed pressure sensitive labels since 1985. All products, from blank labels to full color high-definition labels, are produced utilizing the latest in flexographic and digital printing technologies. Exemplar of their motto “We only succeed when you do,” DLS’s dedicated team is passionate about labels and is willing to share their expertise with partnered distributors to help them grow their business. With locations in five states and headquartered in Itasca, Illinois, DLS is well-situated to offer products to distributor customers nationwide. To learn more about the dedicated team at DLS, its exceptional offerings and services, or to receive a quote, please visit or call 800.397.3013.

Written by Nizel Pradhan

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