Cydni Tetro, Brandless CEO, Honored as EY Entrepreneur of the Year Regional Award Recipient

Ernst & Young Recognizes Tetro as Mountain West Winner

Key Takeaways:

  • Ernst & Young LLP (EY US) has awarded Cydni Tetro, CEO of Brandless, as the Entrepreneur of the Year winner in the Mountain West region.
  • The prestigious Entrepreneur Of The Year award acknowledges entrepreneurs who demonstrate long-term value creation, entrepreneurial spirit, purpose, growth, and impact.
  • Tetro’s leadership at Brandless has driven exponential growth and impactful initiatives aligned with the company’s mission.

Introduction: Recognizing Cydni Tetro as an Entrepreneur of the Year

Brandless is thrilled to announce that its CEO, Cydni Tetro, has been honored as a winner in the Mountain West region for the Entrepreneur of the Year award presented by Ernst & Young LLP (EY US). This prestigious award celebrates outstanding entrepreneurs who have made significant contributions to their industries and communities.

EY’s Criteria for Recognition

EY judges entrepreneurs based on various factors, including their demonstration of long-term value creation, entrepreneurial spirit, purpose, growth, and impact. An independent panel of judges, consisting of previous award winners, leading CEOs, investors, and regional business leaders, evaluates the nominees.

Celebrating the Accomplishments of Entrepreneurs

AJ Jordan, EY Americas Entrepreneur Of The Year Program Director, expressed admiration for the accomplishments of the Entrepreneur Of The Year Regional Award winners. These individuals are recognized as change-makers and advocates for business and community improvement. EY looks forward to witnessing how these exceptional leaders will continue to enhance lives and disrupt industries.

Cydni Tetro: Visionary CEO and Technology Leader

Brandless CEO Cydni Tetro is a nationally renowned technology leader, record-breaking fundraiser, and consumer visionary. With a remarkable career that spans founding and scaling businesses, driving technology innovations, and empowering women in the tech industry, Tetro brings invaluable expertise to her role. Under her leadership, Brandless is experiencing exponential growth and making an unprecedented impact aligned with its mission.

Driving Growth and Making a Difference

Throughout her career, Tetro has demonstrated exceptional leadership and the ability to build high-performing teams. At Brandless, she has assembled a diverse team with extensive experience in consumer and technology sectors, fostering growth and innovation. Tetro has also spearheaded Brandless’ Better Together impact program, which focuses on making a positive difference for families, communities, and the planet.

About Brandless

Brandless is a leading multi-channel platform offering “better-for-you” products and brands that promote healthier living for individuals, families, and the planet. The platform provides a unified and personalized customer experience, curating a collection of mission-driven brands and products. Brandless aims to create a future where everyone can participate in shaping a better world. For more information, visit

About Ernst & Young LLP

Ernst & Young LLP (EY) is dedicated to building a better working world by fostering sustainable and inclusive economic growth. EY’s global Entrepreneur Of The Year award is a highly esteemed recognition that celebrates entrepreneurs’ achievements worldwide. EY’s diverse teams across over 150 countries offer comprehensive services in assurance, consulting, law, strategy, tax, and transactions, enabling clients to grow, transform, and thrive.

Written by Shantel

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